One A Day teams up with Ludacris for social-first wellness campaign
Bayer’s One A Day partners with Ludacris on a social-first campaign using humor to challenge extreme wellness trends and highlight simple routines.
AbbVie named MLB’s official pharmaceutical partner from 2026
AbbVie has signed a multi-year MLB partnership starting in 2026, expanding “Striking Out Cancer” league-wide with donations to Stand Up To Cancer.
Lilly opens interactive obesity experience in Berlin
Lilly Deutschland has opened an interactive obesity experience at Berlin’s Masumi Space. The installation runs from 2 to 8 March 2026.
NOWEDA relaunches LED truck tour for its pharmacy campaign
Ahead of 23 March, NOWEDA sends an LED truck with its “Apotheken stärken. Jetzt” campaign to several major German cities.
Three misconceptions that limit point-of-care marketing impact
Point-of-care marketing now spans telehealth and retail settings. Three misconceptions about prescribing, cost focus, and measurement transparency can limit impact.
apoBank launches new brand campaign “The best choice for healthy finances”
apoBank launched a new brand campaign in March 2026. The claim spotlights the bank’s specialization in healthcare professions across Germany.
Sanofi, Genentech and Kedrion back NBDF bleeding disorder campaign
NBDF has launched a multi-year bleeding disorder awareness campaign backed by Sanofi, Genentech and Kedrion, with celebrities featured in content.
Sanofi named Official Supporter of Boston 2026 Host City
Sanofi is now an Official Supporter of Boston as a 2026 World Cup Host City. Tanisha M. Sullivan joins the FIFA World Cup Boston 26 Honorary Board.
Ardelyx and LPGA announce multi-year partnership
Ardelyx and the LPGA announced a multi-year partnership. The collaboration aims to reduce stigma around digestive health issues affecting many people.
Gilead launches first Yeztugo DTC campaign with hit-song remake
Gilead’s first Yeztugo DTC campaign remakes a 2000s hit to spotlight twice-yearly PrEP dosing and position the injectable option around two visits a year.
Ad Alliance rolls out cross-media campaign for blend-a-dent
Ad Alliance has implemented a cross-media campaign for P&G’s blend-a-dent, combining BRIGITTE and Meins co-branding with RTL and VOX TV placements.
“Balls for Balls” brings testicular cancer checks into the stadium
Saint Elmo’s, Borussia Dortmund and FAQ YOU link testicular cancer prevention to stadium check-ups, social media activation and a dedicated website.
Kyowa Kirin takes rare disease “zebra” campaign to carnival and stadium
Kyowa Kirin launches a zebra-themed rare disease campaign tied to Rare Disease Day, with activations planned in Düsseldorf carnival and at Fortuna Düsseldorf.
Depression Barometer 2025: Between Social Media, AI and Medical Responsibility
More and more people are seeking information about depression online. The Germany Depression Barometer 2025 shows why digital content offers opportunities – and why medical guidance remains essential.
Physicians See Innovation as the Key to Better Care
A recent survey of physicians shows that medical innovation is essential for patient care – yet regulatory barriers continue to slow access in Germany.
More Responsibility for Health: Majority Calls for “Health” as a School Subject
A representative survey shows that the majority of people in Germany want to take active responsibility for their health – but are calling for more knowledge and a dedicated school subject on health.
HSV Takes a Stand for ME/CFS
During their home match against VfB Stuttgart, HSV put the spotlight on ME/CFS. Together with “Empty Stands”, the club sent a strong message for visibility and solidarity.
Maria Clementine Martin Award 2026 Launched
To mark its 200th anniversary, the Klosterfrau Group will present the Maria Clementine Martin Award 2026 to visionary female founders shaping the future of healthcare.
Advertising Market 2026: Germany Faces Another Year of Stagnation
According to the latest JOM forecast, the German advertising market is expected to see almost no growth in 2026. Digital platforms continue to accelerate the structural shift.
Adapt – or Die! CMOs Bet on AI in 2026
AI becomes the defining leadership priority for marketing in 2026. The new CMO Barometer reveals how artificial intelligence reshapes roles, systems, and decision-making.