LA-Med study shows broad media mix among specialists
The LA-Med Specialist Physician Study 2026 shows continued strong use of journals, alongside congresses, web research and AI tools.
NIM study: Longevity has yet to become an everyday priority
A NIM survey in five countries finds limited everyday adoption of longevity, while younger consumers show openness to new offers.
From Anonymous Clicks to Connected HCP Journeys: Why Integrated SSO Matters in Pharma Marketing
Snapchat adds multi-CTA ad format for pharma disclosure needs
Snapchat is adding a pharma ad format with up to three disclaimer CTAs for safety, patient and prescribing information in one unit.
NAD recommends changes to Sanofi Dupixent advertising
After Galderma’s challenge, NAD advised Sanofi to change selected Dupixent advertising claims on clearer skin and itch relief.
Bübchen continues Supersanft baby care campaign
Bübchen and Antoni Soap continue the Supersanft campaign, highlighting product benefits across social media and Connected TV in Germany.
Hansaplast expands global social media strategy
Hansaplast is reshaping global social media. Charles & Charlotte will lead strategy and execution for the wound care brand in 17 markets.
ViiV Healthcare launches HIV prevention and treatment campaign
ViiV Healthcare has launched “Do It For Future You,” a multichannel campaign on long-acting HIV prevention and treatment options.
MrBeast, Stand Up To Cancer and Amgen back pediatric cancer research
Beast Philanthropy, Stand Up To Cancer and Amgen launched a global initiative to support pediatric cancer research.
AXA to become title partner of German Golf League in 2027
AXA will become title partner of the German Golf League in 2027. The agreement with DGV and DGS is initially set through 2029.
bella becomes back-of-shirt sponsor for Union women
TZMO Deutschland expands its Union Berlin partnership as women’s hygiene brand bella becomes back-of-shirt sponsor of the women’s team.
WvD launches digital campaign against bureaucracy in medical aids care
WvD has launched a digital campaign to reduce bureaucracy in medical aids care and is calling for relief for specialist providers.
Heart Foundation launches ACHD campaign on follow-up care
The German Heart Foundation has launched a nationwide EMAH campaign to encourage adults with congenital heart disease to attend follow-up care.
Novo Nordisk sues Eli Lilly over GLP-1 advertising
Novo Nordisk has sued Eli Lilly in the US over GLP-1 campaigns for Zepbound and Mounjaro, alleging misleading comparative ads.
Lilly launches The Memory Radio Station in Europe
Eli Lilly has launched a European Alzheimer’s awareness campaign in Geneva that uses GenAI to turn personal memories into images.
AstraZeneca and YMCA agree five-year cancer care initiative
AstraZeneca and YMCA of the USA will run a five-year cancer initiative focused on screening, early detection and survivorship in US communities.
CHEFKOCH and yeswecan!cer launch cooking hub for people with cancer
CHEFKOCH and yeswecan!cer have launched a digital hub with recipes and nutrition guidance for people living with cancer.
Cannes Lions 2026 announce first winners
Cannes Lions has named its first winners. In Health & Wellness, the Grand Prix went to work for The Ordinary by London teams.
ZEISS RMS appoints Mediaplus Performance for global media management
Mediaplus Performance will manage global performance media for ZEISS RMS, focusing on digital B2B lead generation across markets.
Sanofi Adds Podcast to MS-Begleiter.de
Sanofi Germany has added a podcast to MS-Begleiter.de, offering information on multiple sclerosis for patients, relatives and interested listeners.