Skin cancer prevention: BVDD continues May 2026 campaign
BVDD will continue its skin cancer prevention month in May 2026. The focus is on UV protection, early detection and practice-ready tools.
Tyra Biosciences and BCAN establish UTUC Awareness Day
Tyra Biosciences and BCAN set May 21 as UTUC Awareness Day, highlighting the rare cancer’s burden and the need for continued research.
Ryan Reynolds launches Parkinson’s non-motor symptom campaign
Ryan Reynolds and Acadia launched “More to Parkinson’s” to raise awareness of hallucinations and delusions in Parkinson’s and improve patient-doctor dialogue.
Tarsus teams up with John Cena to raise awareness of Demodex blepharitis
Tarsus has launched an awareness partnership with John Cena on Demodex blepharitis, covering symptoms, routine diagnosis and XDEMVY treatment.
BeOne launches corporate campaign “One Save Changes Everything”
BeOne has launched the corporate campaign “One Save Changes Everything”, spotlighting decisive moments in cancer care and its focus on access and development.
GSK teams up with Julie Bowen and Ty Burrell on meningitis awareness
GSK has recruited Julie Bowen and Ty Burrell for its Ask2BSure initiative, spotlighting meningitis risks and vaccination gaps in 16 to 23-year-olds.
Lilly partners with Caitlin Clark to spotlight prevention
Eli Lilly has partnered with basketball player Caitlin Clark to promote prevention messaging, including exercise and breast cancer early detection awareness.
Mental health podcast “Wie geht’s?” by Robin Gosens moves to ARD
Robin Gosens’ mental health podcast “Wie geht’s?” is moving to ARD, with ARD Gesund and N-JOY taking editorial responsibility for the format.
Keenova launches awareness campaign for Dupuytren’s contracture
Keenova Therapeutics has rolled out a new TV and awareness campaign for Dupuytren’s contracture, supported by national media buys and a specialist-finder website.
Merck launches LDL-C awareness program with MLB teams
Merck is teaming up with nine MLB clubs and baseball legends to raise awareness about LDL-C and its potential link to heart attack or stroke risk in the US.
ViiV Healthcare launches “Still Here” HIV PSA
ViiV Healthcare has announced its “Still Here” PSA to support HIV awareness and encourage action, linked to National Youth HIV/AIDS Awareness Day.
One A Day teams up with Ludacris for social-first wellness campaign
Bayer’s One A Day partners with Ludacris on a social-first campaign using humor to challenge extreme wellness trends and highlight simple routines.
AbbVie named MLB’s official pharmaceutical partner from 2026
AbbVie has signed a multi-year MLB partnership starting in 2026, expanding “Striking Out Cancer” league-wide with donations to Stand Up To Cancer.
Lilly opens interactive obesity experience in Berlin
Lilly Deutschland has opened an interactive obesity experience at Berlin’s Masumi Space. The installation runs from 2 to 8 March 2026.
NOWEDA relaunches LED truck tour for its pharmacy campaign
Ahead of 23 March, NOWEDA sends an LED truck with its “Apotheken stärken. Jetzt” campaign to several major German cities.
Three misconceptions that limit point-of-care marketing impact
Point-of-care marketing now spans telehealth and retail settings. Three misconceptions about prescribing, cost focus, and measurement transparency can limit impact.
apoBank launches new brand campaign “The best choice for healthy finances”
apoBank launched a new brand campaign in March 2026. The claim spotlights the bank’s specialization in healthcare professions across Germany.
Sanofi, Genentech and Kedrion back NBDF bleeding disorder campaign
NBDF has launched a multi-year bleeding disorder awareness campaign backed by Sanofi, Genentech and Kedrion, with celebrities featured in content.
Sanofi named Official Supporter of Boston 2026 Host City
Sanofi is now an Official Supporter of Boston as a 2026 World Cup Host City. Tanisha M. Sullivan joins the FIFA World Cup Boston 26 Honorary Board.
Ardelyx and LPGA announce multi-year partnership
Ardelyx and the LPGA announced a multi-year partnership. The collaboration aims to reduce stigma around digestive health issues affecting many people.