
Effie Germany 2026 names 29 Bronze winners
The Effie jury has named 29 Bronze winners across 18 categories, including healthcare-related cases for AOK and the Bavarian Red Cross.

The Effie jury has named 29 Bronze winners across 18 categories, including healthcare-related cases for AOK and the Bavarian Red Cross.

FUNKE’s ELTERN will support Initiative Gesunde Bildung as media partner, raising visibility for health education in families and schools.

Noom’s new Rebel Wilson campaign positions its behavior change program as a companion to GLP-1 therapy for more durable weight outcomes.

ABDA is backing the new pharmacy vaccination season with a campaign using pharmacy materials, social media and outdoor advertising.

Gilead is working with Calm to offer free mindfulness resources for people with cancer, HIV and PBC, as well as caregivers.

Alnylam uses a US patient format around Pete Shaw to link Amvuttra with ATTR-CM education, treatment details and safety messaging.

KBV and regional physician associations will launch a vaccination campaign on 1 October, with free materials available for practices.

Merck has launched a multi-year HIV education program in the U.S. to help people build personal networks for whole person care.

Almirall launches #ATOPIKER, a 60-minute awareness film designed to highlight the wider burden of atopic dermatitis.

ABDA has launched a nationwide image campaign for local pharmacies and introduced a central online platform for patient information.

AbbVie becomes official pharmaceutical sponsor of the PGA TOUR and launches Birdies for Brain Health to support brain health advocacy.

Novo Nordisk is adopting Novo as its everyday name in a global rebrand and updating its corporate culture with The Novo Way.

Sanofi and USA Pickleball launch a US campaign to educate older adults about COVID-19 risks and the vaccine NUVAXOVID.

UCB launched Expressing Epilepsy at the European Epilepsy Congress in Athens, presenting works by three artists living with epilepsy.

AstraZeneca promotes Breztri with an AI-generated llama, using humor and a LAMA wordplay to explain the triple therapy.

Lilly Germany has launched a TV campaign on obesity, citing surveys on stigma, cost barriers and gaps in structured care.

Emergent is expanding opioid overdose education in the U.S. and Canada through campus events, naloxone training and public partnerships.

Lilly launches “Before you forget”, a campaign focused on brain health, dementia prevention, risk factors and public awareness.

The LA-Med Specialist Physician Study 2026 shows continued strong use of journals, alongside congresses, web research and AI tools.

A NIM survey in five countries finds limited everyday adoption of longevity, while younger consumers show openness to new offers.
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