Care system at the tipping point
Nearly two-thirds of Germans rate current long-term care as inadequate, and almost 90% demand an affordable care system for everyone – according to a new DAK-Gesundheit study by the Allensbach Institute.
checkt.mann – New Instagram Channel for Men’s Health
With its new Instagram channel “checkt.mann”, the University Medical Center Freiburg aims to raise awareness among men about physical and mental health – honest, humorous, and science-based.
“We Against Cancer”: HSV wears message for life
At their home match against Borussia Dortmund, HSV, HanseMerkur and yeswecan!cer are joining forces for cancer prevention – with special jerseys and a clear message: “Prevention can save lives!”
COMPRIX 2026: Submission Phase Now Open
The submission phase for COMPRIX 2026 has begun! Submit your projects now and showcase creative excellence in healthcare communication.
Health 2025: Mental Health and GLP-1 in Focus
The new Ipsos Health Service Report 2025 reveals that mental health remains the world’s biggest health concern, while social media drives new narratives around GLP-1 drugs like Ozempic and Mounjaro.
10 Years of the Health-i Award: AI Transforms Healthcare
The Health-i Award celebrates its 10th anniversary by honoring visionary start-ups that are shaping the future of medicine through Artificial Intelligence.
TK CEO Baas Warns: No Relief for Health Insurance Contributions
TK CEO Dr. Jens Baas sees no sign of relief for policyholders despite the new GKV financial forecast – rising costs make stable contributions unlikely.
Chiesi raises awareness for EB Awareness Week
During EB Awareness Week, Chiesi Rare Diseases launches the campaign “Every Touch Tells a Story” to raise awareness, support research, and improve care for those living with Epidermolysis bullosa.
Vogel Communications Group Acquires Axel Springer Corporate Solutions
Vogel Communications Group acquires Axel Springer Corporate Solutions, strengthening its position as a leading provider of B2B communication and content marketing in Germany.
KKH launches AI campaign against night-time overthinking
With its new campaign “End Nighttime Overthinking,” KKH uses AI to highlight the growing problem of sleepless nights and shows those affected: you’re not alone.
DrAnsay launches new brand identity: “Simply Healthy”
DrAnsay launches a new brand identity and nationwide campaign “Simply Healthy” – promoting digital simplicity, proximity, and self-determination in healthcare.
Tenderness in Breast Cancer: Pfizer launches awareness campaign
Pfizer’s “Tenderness in Breast Cancer” campaign supports women with metastatic breast cancer and opens an honest dialogue about intimacy and sexuality.
Beurer launches new sonic toothbrushes on Oral Health Day
Beurer’s new sonic toothbrushes SC 30 and SC 50 combine modern technology, sustainability, and stylish design – launched on Oral Health Day.
Rotbäckchen returns with emotional TV spot
After more than ten years off the air, Rotbäckchen launches an emotional comeback. The new spot combines time travel, sustainability, and brand values.
Sticking with it pays off: AOK launches health campaign
AOK and Scholz & Friends are launching the “66-Day Challenge,” a humorous umbrella campaign designed to motivate people to adopt healthier routines and lose weight.
Digital Leaflet Portals Remain No. 1 in Retail Marketing
The IDH Industry Report 2025 reveals: Digital leaflet portals deliver the highest ROI and increasingly replace print in the retail marketing mix.
Top 10 for “CMO of the Year” 2025 Announced
The Top 10 for the “CMO of the Year” Award 2025 have been announced. On October 14, the jury in Munich will decide who receives the prestigious title.
After = Before: Breaking Taboos, Strengthening Awareness
“After = Before”: New Campaign Sheds Light on Myths, Stigma and Political Barriers Around the Morning-After Pill
Together Against Loneliness: Burda and nebenan.de
nebenan.de celebrates its 10th anniversary by opening all neighborhoods across Germany. Together with Burda, a digital infrastructure against loneliness is being created.
Strengthen Pharmacies. Now.
With a wide-reaching campaign, NOWEDA calls on policymakers to secure local access to medicines through pharmacies.