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Effie Germany 2026 names 29 Bronze winners

Effie Germany 2026 names 29 Bronze winners

The Effie jury has named 29 Bronze winners across 18 categories, including healthcare-related cases for AOK and the Bavarian Red Cross.

ELTERN becomes media partner of Initiative Gesunde Bildung

ELTERN becomes media partner of Initiative Gesunde Bildung

FUNKE’s ELTERN will support Initiative Gesunde Bildung as media partner, raising visibility for health education in families and schools.

Noom launches Lose for Keeps with Rebel Wilson

Noom’s new Rebel Wilson campaign positions its behavior change program as a companion to GLP-1 therapy for more durable weight outcomes.

ABDA launches pharmacy vaccination campaign

ABDA is backing the new pharmacy vaccination season with a campaign using pharmacy materials, social media and outdoor advertising.

Gilead and Calm address emotional burden in serious illness

Gilead is working with Calm to offer free mindfulness resources for people with cancer, HIV and PBC, as well as caregivers.

Alnylam highlights Amvuttra through ATTR-CM patient story

Alnylam uses a US patient format around Pete Shaw to link Amvuttra with ATTR-CM education, treatment details and safety messaging.

KBV launches vaccination campaign for medical practices

KBV and regional physician associations will launch a vaccination campaign on 1 October, with free materials available for practices.

Merck launches HIV initiative for whole person care

Merck has launched a multi-year HIV education program in the U.S. to help people build personal networks for whole person care.

Almirall launches film-led awareness campaign on atopic dermatitis

Almirall launches #ATOPIKER, a 60-minute awareness film designed to highlight the wider burden of atopic dermatitis.

ABDA launches new image campaign for local pharmacies

ABDA has launched a nationwide image campaign for local pharmacies and introduced a central online platform for patient information.

AbbVie named official pharmaceutical sponsor of PGA TOUR

AbbVie becomes official pharmaceutical sponsor of the PGA TOUR and launches Birdies for Brain Health to support brain health advocacy.

Novo Nordisk adopts Novo name in global rebrand

Novo Nordisk is adopting Novo as its everyday name in a global rebrand and updating its corporate culture with The Novo Way.

Sanofi launches COVID-19 campaign with USA Pickleball

Sanofi and USA Pickleball launch a US campaign to educate older adults about COVID-19 risks and the vaccine NUVAXOVID.

UCB presents epilepsy art initiative at EEC 2026

UCB launched Expressing Epilepsy at the European Epilepsy Congress in Athens, presenting works by three artists living with epilepsy.

AstraZeneca uses AI llama for new Breztri campaign

AstraZeneca promotes Breztri with an AI-generated llama, using humor and a LAMA wordplay to explain the triple therapy.

Lilly takes obesity campaign to TV

Lilly Germany has launched a TV campaign on obesity, citing surveys on stigma, cost barriers and gaps in structured care.

Emergent continues overdose education with campus and Canada initiatives

Emergent is expanding opioid overdose education in the U.S. and Canada through campus events, naloxone training and public partnerships.

Lilly launches brain health awareness campaign

Lilly launches “Before you forget”, a campaign focused on brain health, dementia prevention, risk factors and public awareness.

LA-Med study shows broad media mix among specialists

The LA-Med Specialist Physician Study 2026 shows continued strong use of journals, alongside congresses, web research and AI tools.

NIM study: Longevity has yet to become an everyday priority

A NIM survey in five countries finds limited everyday adoption of longevity, while younger consumers show openness to new offers.

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