Cannes Lions 2026 announce first winners
Cannes Lions has named its first winners. In Health & Wellness, the Grand Prix went to work for The Ordinary by London teams.
ZEISS RMS appoints Mediaplus Performance for global media management
Mediaplus Performance will manage global performance media for ZEISS RMS, focusing on digital B2B lead generation across markets.
Sanofi Adds Podcast to MS-Begleiter.de
Sanofi Germany has added a podcast to MS-Begleiter.de, offering information on multiple sclerosis for patients, relatives and interested listeners.
“America Cures” ad highlights early U.S. access to medicines
A new “America Cures” ad centers on the claim that U.S. patients receive new medicines first, highlighting access as its core message.
Comprix 2026: Scholz & Friends leads the winners list
The Comprix 2026 presented 31 awards in Cologne, with Scholz & Friends leading ahead of Peix Health Group and Mensch.
#OffenGesagt addresses chronic illness in working life
The Hertie Foundation’s #OffenGesagt campaign highlights chronic illness at work, focusing on communication, bias and practical support.
Patient-first disease language gains momentum in pharma
From mpox to obesity and PMOS, healthcare is revisiting disease language. The goal is less stigma, clearer diagnosis, and more patient-centered communication.
Skin cancer prevention: BVDD continues May 2026 campaign
BVDD will continue its skin cancer prevention month in May 2026. The focus is on UV protection, early detection and practice-ready tools.
Tyra Biosciences and BCAN establish UTUC Awareness Day
Tyra Biosciences and BCAN set May 21 as UTUC Awareness Day, highlighting the rare cancer’s burden and the need for continued research.
Ryan Reynolds launches Parkinson’s non-motor symptom campaign
Ryan Reynolds and Acadia launched “More to Parkinson’s” to raise awareness of hallucinations and delusions in Parkinson’s and improve patient-doctor dialogue.
Tarsus teams up with John Cena to raise awareness of Demodex blepharitis
Tarsus has launched an awareness partnership with John Cena on Demodex blepharitis, covering symptoms, routine diagnosis and XDEMVY treatment.
BeOne launches corporate campaign “One Save Changes Everything”
BeOne has launched the corporate campaign “One Save Changes Everything”, spotlighting decisive moments in cancer care and its focus on access and development.
GSK teams up with Julie Bowen and Ty Burrell on meningitis awareness
GSK has recruited Julie Bowen and Ty Burrell for its Ask2BSure initiative, spotlighting meningitis risks and vaccination gaps in 16 to 23-year-olds.
Lilly partners with Caitlin Clark to spotlight prevention
Eli Lilly has partnered with basketball player Caitlin Clark to promote prevention messaging, including exercise and breast cancer early detection awareness.
Mental health podcast “Wie geht’s?” by Robin Gosens moves to ARD
Robin Gosens’ mental health podcast “Wie geht’s?” is moving to ARD, with ARD Gesund and N-JOY taking editorial responsibility for the format.
Keenova launches awareness campaign for Dupuytren’s contracture
Keenova Therapeutics has rolled out a new TV and awareness campaign for Dupuytren’s contracture, supported by national media buys and a specialist-finder website.
Merck launches LDL-C awareness program with MLB teams
Merck is teaming up with nine MLB clubs and baseball legends to raise awareness about LDL-C and its potential link to heart attack or stroke risk in the US.
ViiV Healthcare launches “Still Here” HIV PSA
ViiV Healthcare has announced its “Still Here” PSA to support HIV awareness and encourage action, linked to National Youth HIV/AIDS Awareness Day.
One A Day teams up with Ludacris for social-first wellness campaign
Bayer’s One A Day partners with Ludacris on a social-first campaign using humor to challenge extreme wellness trends and highlight simple routines.
AbbVie named MLB’s official pharmaceutical partner from 2026
AbbVie has signed a multi-year MLB partnership starting in 2026, expanding “Striking Out Cancer” league-wide with donations to Stand Up To Cancer.