Snapchat is adding a pharma ad format with up to three disclaimer CTAs for safety, patient and prescribing information in one unit.
After Galderma’s challenge, NAD advised Sanofi to change selected Dupixent advertising claims on clearer skin and itch relief.
Bübchen and Antoni Soap continue the Supersanft campaign, highlighting product benefits across social media and Connected TV in Germany.
Hansaplast is reshaping global social media. Charles & Charlotte will lead strategy and execution for the wound care brand in 17 markets.
ViiV Healthcare has launched “Do It For Future You,” a multichannel campaign on long-acting HIV prevention and treatment options.
Beast Philanthropy, Stand Up To Cancer and Amgen launched a global initiative to support pediatric cancer research.
AXA will become title partner of the German Golf League in 2027. The agreement with DGV and DGS is initially set through 2029.
TZMO Deutschland expands its Union Berlin partnership as women’s hygiene brand bella becomes back-of-shirt sponsor of the women’s team.
WvD has launched a digital campaign to reduce bureaucracy in medical aids care and is calling for relief for specialist providers.
The German Heart Foundation has launched a nationwide EMAH campaign to encourage adults with congenital heart disease to attend follow-up care.
Novo Nordisk has sued Eli Lilly in the US over GLP-1 campaigns for Zepbound and Mounjaro, alleging misleading comparative ads.
Eli Lilly has launched a European Alzheimer’s awareness campaign in Geneva that uses GenAI to turn personal memories into images.
AstraZeneca and YMCA of the USA will run a five-year cancer initiative focused on screening, early detection and survivorship in US communities.
CHEFKOCH and yeswecan!cer have launched a digital hub with recipes and nutrition guidance for people living with cancer.
Cannes Lions has named its first winners. In Health & Wellness, the Grand Prix went to work for The Ordinary by London teams.
Mediaplus Performance will manage global performance media for ZEISS RMS, focusing on digital B2B lead generation across markets.
Sanofi Germany has added a podcast to MS-Begleiter.de, offering information on multiple sclerosis for patients, relatives and interested listeners.
A new “America Cures” ad centers on the claim that U.S. patients receive new medicines first, highlighting access as its core message.
The Comprix 2026 presented 31 awards in Cologne, with Scholz & Friends leading ahead of Peix Health Group and Mensch.
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