Tuesday, May 12, 2026

GSK teams up with Julie Bowen and Ty Burrell on meningitis awareness

GSK has named Julie Bowen and Ty Burrell as new spokespeople for its Ask2BSure public health initiative. The campaign is designed to increase awareness of meningococcal disease, commonly referred to as meningitis, and to prompt parents of teens and young adults aged 16 to 23 to discuss risks and vaccination status with a healthcare professional.

Original video combines everyday parenting scenes with education

The partnership centers on an original video titled The Mening-Itinerary, now available on GSK’s YouTube channel. The video uses familiar settings for this age group, including dorms, parties, and gyms, to illustrate how bacteria can spread in shared spaces and through common behaviors. It also includes stories from people affected by meningococcal disease and their families.

Why the campaign targets ages 16 to 23

GSK points to teens and young adults aged 16 to 23 as the group with the highest rates among adolescents and young adults. According to the company, transmission can occur through routine close contact, such as sharing food, drinks, or utensils, kissing, and living in close quarters.

Emphasis on understanding vaccination coverage

The campaign highlights that vaccination status may be incomplete even when parents believe it is up to date. Some teens may have received vaccination covering meningococcal groups A, C, W, and Y, while still missing vaccination against meningococcal group B or not having completed the full series.

Ask2BSure as an information hub

GSK positions Ask2BSure as a platform intended to help parents navigate questions about meningitis risks and available vaccinations in discussion with their teen’s doctor. The video is also accessible via Ask2BSure.com.