Rotbäckchen returns with emotional TV spot
After more than ten years off the air, Rotbäckchen launches an emotional comeback. The new spot combines time travel, sustainability, and brand values.
Sticking with it pays off: AOK launches health campaign
AOK and Scholz & Friends are launching the “66-Day Challenge,” a humorous umbrella campaign designed to motivate people to adopt healthier routines and lose weight.
Digital Leaflet Portals Remain No. 1 in Retail Marketing
The IDH Industry Report 2025 reveals: Digital leaflet portals deliver the highest ROI and increasingly replace print in the retail marketing mix.
Top 10 for “CMO of the Year” 2025 Announced
The Top 10 for the “CMO of the Year” Award 2025 have been announced. On October 14, the jury in Munich will decide who receives the prestigious title.
After = Before: Breaking Taboos, Strengthening Awareness
“After = Before”: New Campaign Sheds Light on Myths, Stigma and Political Barriers Around the Morning-After Pill
Together Against Loneliness: Burda and nebenan.de
nebenan.de celebrates its 10th anniversary by opening all neighborhoods across Germany. Together with Burda, a digital infrastructure against loneliness is being created.
Strengthen Pharmacies. Now.
With a wide-reaching campaign, NOWEDA calls on policymakers to secure local access to medicines through pharmacies.
ABDi Farma and BVB strengthen mental health
ABDi Farma and Borussia Dortmund join forces to strengthen awareness for mental health with the initiative “Mental strength begins quietly.”
Telekom & Scholz & Friends launch new B2B campaign
With #DeinMeinBusiness, Telekom and Scholz & Friends highlight closeness, humanity, and tailor-made digital solutions for SMEs.
The Invisible Travel Class
Ottobock launches the global campaign “Invisible Class” to raise awareness of the invisible barriers faced by people with disabilities while traveling.
Flix & DKMS: Your Journey Could Save a Life
Flix and DKMS are launching an international campaign for stem cell donation. Passengers can register as potential lifesavers while traveling.
BVDD warns against AI skin analysis at dm
The BVDD warns about dm’s new AI skin analysis and telemedicine services. Patient safety in serious skin conditions is not ensured.
Pharma Germany warns against illegal medicines
Pharma Germany warns about counterfeit medicines for obesity and diabetes sold online. Patients should only obtain medicines from pharmacies.
Digital media shape physicians’ daily practice
The new ARI Study 2025 shows: Digital channels and AI-powered tools are key elements in how physicians search for and access professional information.
Medical Practice Campaign: “Settle Down!” Inspires Future Doctors
With “Settle Down!”, KBV and the regional associations aim to inspire medical students and young doctors to open their own practice – both online and on campus.
New HPV Campaign Targets Boys and Young Men
With the new “#OwnIt” campaign, DAK-Gesundheit and the Cancer Association of Baden-Württemberg put boys at the center of HPV prevention – digital, direct, and effective.
Campaign makes sexualized violence against men visible
The “ER” campaign breaks the silence around sexualized violence against men – using a smart visual concept and a clear message.
Sexuality Has No Age: STI Awareness for 50+
The “Sexier than ever. Safer than before.” campaign by Zweisam and LIEBESLEBEN raises awareness about STIs for people 50+ – with confidence and clarity.
When Memories Fade – Because the Sense of Smell Is Missing
Zurich uses an AI-powered experiential campaign to spotlight the emotional impact of anosmia after Covid-19. A multisensory exhibition and scientific smell training offer hope to those affected.
Trust Is Key to AI in Healthcare
The Future Health Index 2025 shows: AI has the potential to transform healthcare – but public trust is still lacking.