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  • Glossary
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Glossary

A B C D E F G H I K L M O P R S T U W

A

  • Agency

B

  • Blue-hand Training-Material
  • Brochure

C

  • Competitive Analysis
  • Continuing Medical Education
  • Conversion Rate
  • Conversion-Tracking
  • Cookie-Banner
  • Customer Journey
  • Customer Relationship Management (CMR)

D

  • Disease Awareness Campaign (DAC)

E

  • eDetailing
  • Email Reputation
  • Email-Marketing (Newsletter)
  • European Medicines Agency (EMA)

F

  • Federal Institute for Drugs and Medical Devices
  • Flyer

G

  • General Data Protection Regulation (GDPR)
  • German Drug Advertising Act (HWG)
  • German Medical Products Act
  • Google Ads

H

  • Healthcare Professionals (HCP)

I

  • Influencer-Marketing

K

  • Key Opinion Leader (KOL)
  • Key Performance Indicator (KPI)

L

  • Login for Healthcare Professionals

M

  • Market research
  • Medical Device Regulation (MDR)
  • Medical Devices Law
  • Multi-Channel-Marketing

O

  • Omni-Channel-Marketing

P

  • Package leaflet (PIL)
  • Paul-Ehrlich-Institute (PEI)
  • Pharmaceutical sales representative
  • Product packshot

R

  • Red-Hand-Letter

S

  • Sales force
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Summary of Product Characteristics (SPC)

T

  • Target group analysis

U

  • Unfair Competition Law
  • Unique Selling Proposition (USP)
  • User Experience (UX)

W

  • Web Analytics
  • Website / Landing-Page
  • Privacy Policy
  • Imprint
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