Log inSign up
Pharma-Marketing.comPharma-Marketing.com
  • Industry
  • Digital Health & AI
  • Channels
  • People
  • Agencies
  • Glossary
Log inSign up
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
Pharma-Marketing.com

Copyright 2025 Pharma-Marketing.com.
All rights reserved.

We use AI tools in the creation of certain content.

Pharma Marketing

Data-privacy settings

We use cookies to improve our website and services. They help us understand how visitors use our website. Some cookies are required for the website to function. These are marked as “essential” in the details.

AcceptEssential cookie
NameData-privacy settings
ProviderPharma-Marketing.com
PurposeStores these privacy settings in your browser.
Privacy policyPrivacy policy
Cookiespm_data_privacy
Cookie expiration180 days
Accept
NameGoogle Analytics
ProviderGoogle LLC
PurposeCookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_ga, _gat, _gid
Cookie expiration2 Years
Accept
NameGoogle Ads
ProviderGoogle LLC
PurposeCookies by Google Ads are used for advertising and targeting purpose.
Privacy policyPrivacy policy
Cookies__gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads
Cookie expiration2 Years
Accept
NameFacebook
ProviderFacebook Inc.
PurposeCookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_fbp, fr
Cookie expiration2 Years
Accept
NameMicrosoft Clarity
ProviderMicrosoft Corporation
PurposeCookies by Microsoft Clarity are used for website analytics, heatmaps, and session recordings. They help us understand how visitors interact with our website so we can improve usability and performance.
Privacy policyPrivacy policy
Cookies_clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Cookie expirationUp to 1 Year
© Gemeinnützige Hertie-Stiftung

Thursday, June 11, 2026

#OffenGesagt addresses chronic illness in working life

The Hertie Foundation is using its #OffenGesagt campaign to highlight how chronic illnesses are discussed in the workplace. The initiative focuses on how employees, colleagues and managers can communicate when health conditions affect day-to-day work.

The campaign addresses people living with conditions such as multiple sclerosis, Crohn’s disease, endometriosis, migraine and irritable bowel syndrome. Many symptoms are not visible at work, including fatigue, pain, concentration problems or fluctuating capacity. This lack of visibility can contribute to misunderstandings and bias.

Social media campaign with multiple viewpoints

#OffenGesagt is designed primarily for digital channels and social media. Creators, multipliers and expert voices discuss everyday workplace situations from personal, professional and sometimes humorous perspectives. The content covers difficult conversations, helpful and unhelpful phrases, structural barriers and practical forms of support within teams.

Participants named in the campaign include Skatschie, Defne, Sophia, Lasse Rheingans, Blessed, Linella, Mertcan, Kiki, Magdalena Rogl, Lini, Nils Behrens, Prof. Dr. Mandy Mangler, Anna and Sükrü. They contribute different conditions, professional contexts and experiences.

Language as part of workplace culture

A key element of the initiative is the role of language. The foundation contrasts well-intentioned comments that may create pressure with alternatives that leave more space for listening and concrete support. The campaign encourages conversations that do not force people to disclose more than they choose to share.

According to the campaign’s examples, asking what would help in the working environment can be more useful than general statements about strength or mindset. The message is aimed not only at people with chronic illnesses, but also at colleagues, HR professionals and employers.

Why it matters for employers

According to the Hertie Foundation, more than 40 percent of people in Germany live with a chronic illness. For the labour market, this is relevant in the context of skills shortages. The campaign underlines that a diagnosis does not define a person’s skills, competence or contribution at work.

The foundation has been addressing chronic illness in the workplace on a regular basis since 2022. In February 2025, it held a panel discussion with the Hesse regional association of the German Multiple Sclerosis Society at the Frankfurt Chamber of Industry and Commerce. The panel included representatives from Sanofi-Aventis, Hays, the Federal Employment Agency and the mobility sector.

For pharma and healthcare communications, #OffenGesagt illustrates how education about chronic conditions can be linked with digital formats, personal voices and workplace-related content. The campaign frames the issue as a matter of corporate culture, inclusion and communication rather than as an individual challenge alone.

Advertisement

Only a few physicians log in to your website?

Advertisement

A login that sets a new standard for authenticating HCPs and equips your marketing team with everything they need to successfully promote Rx-products. Learn more on DocID.pro


Stay up to date!

Subscribe to our free Pharma-Marketing-Newsletter.


A Partner For Successful Marketing in Pharma & Healthcare

Advertisement

8awake, the specialized agency for pharma and healthcare marketing, supports you with the successful development and execution of winning campaign activities in healthcare.

Leading providers in pharma and healthcare marketing

Sponsored
  • MINTT Digital
  • 8awake
  • MINTT Digital

  • 8awake

    The leading Healthcare & Pharma-Marketing-Agency

Looking for a new partner in pharma and healthcare marketing?

Visit our agency finder