A Prescription for Growth in Pharma- and Healthcare-Marketing.

ABDA launches pharmacy vaccination campaign

ABDA is backing the new pharmacy vaccination season with a campaign using pharmacy materials, social media and outdoor advertising.

Gilead and Calm address emotional burden in serious illness

Gilead is working with Calm to offer free mindfulness resources for people with cancer, HIV and PBC, as well as caregivers.

Digital

OpenAI tests visual ads in ChatGPT image generation

OpenAI is testing visual ads beside ChatGPT image results, raising new questions for healthcare marketers on measurement, safety and EU transparency.

AbbVie teams up with Valkai on AI for clinical development

AbbVie is partnering with Valkai to apply AI in targeted clinical development areas and support faster insight generation.

28 September 2026

Thieme plans to acquire Relias Learning

4 September 2026

HAL Allergy and InfectoPharm partner on ENT DiGAs

28 August 2026

SBK calls for digital appointment management in healthcare

25 August 2026

Ads in ChatGPT: What pharma marketers need to know

20 August 2026

Johnson & Johnson publishes report on surgical intelligence

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Industry

AstraZeneca invests $2bn in Summit to advance ADC combinations

AstraZeneca will invest $2bn in Summit and plans trials combining ivonescimab with ADCs, starting with Sone-Ve in GI cancers.

Sanofi and Regeneron expand immunology alliance

Sanofi and Regeneron are adding four long-acting antibody programs to their immunology alliance, with a $1 billion upfront payment.

Almirall presents new dermatology data at EADV 2026

Trend report finds broad support for cannabis therapy, but stigma persists

Nurix Achieves $7 Million Milestone in Pfizer Collaboration

Grünenthal places €850 million bond financing

28 September 2026

BioNTech to close three German sites after failed buyer search

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People

Tobias Boldt to become Chief Commercial Officer at Schwabe in 2027

Tobias Boldt will move from Bayer to Schwabe in 2027, taking over as CCO for the OTC and consumer health group.

2 October 2026

Heike Fischer takes over Pharmacy D/CH at Beiersdorf

Beiersdorf names Heike Fischer to lead Pharmacy D/CH, giving her responsibility for the Derma business in Germany and Switzerland.

Dr. Ulrike Banning to lead Medical Knowledge Solutions at Vidal MMI

Neovii appoints Duncan Ferguson as Chief Commercial Officer

Bionorica CEO Prof. Michael Popp named honorary member of the GA

Codis appoints Steven Facer as Chief Commercial Officer