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Glossary

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A

  • Adherence
  • Agency
  • Approved Email
  • Artificial Intelligence in Pharmaceutical Marketing
  • Arzneimittel Marktneuordnungsgesetz (AMNOG)

B

  • Blue Hand Educational Materials
  • Brochure

C

  • Closed Loop Marketing (CLM)
  • coliquio
  • Competitive Analysis
  • Consent Management
  • Content Marketing
  • Continuing Medical Education
  • Conversion Rate
  • Conversion-Tracking
  • Cookie-Banner
  • Customer Journey
  • Customer Relationship Management (CRM)

D

  • Digital Health Applications (DiGA)
  • Disease Awareness Campaign (DAC)
  • DocCheck
  • DocID
  • Double Opt-in (DOI)

E

  • Early Benefit Assessment
  • eDetailing
  • Email Reputation
  • Email-Marketing (Newsletter)
  • esanum
  • European Medicines Agency (EMA)

F

  • Federal Institute for Drugs and Medical Devices
  • Federal Joint Committee (G-BA)
  • Flyer
  • FSA Codes: Healthcare Professionals and Transparency

G

  • General Data Protection Regulation (GDPR)
  • Generative Engine Optimization (GEO)
  • German Drug Advertising Act (HWG)
  • German Medical Devices Act (MPG)
  • German Medicinal Products Act (AMG)
  • Google Ads

H

  • HCP Engagement
  • Healthcare Professionals (HCP)
  • HIPAA Compliance

I

  • Influencer-Marketing
  • Institute for Quality and Efficiency in Health Care (IQWiG)
  • IQVIA

K

  • Key Opinion Leader (KOL)
  • Key Performance Indicator (KPI)

L

  • Login for Healthcare Professionals

M

  • Market Access
  • Market research
  • Marketing Automation
  • Medical Affairs
  • Medical Device Regulation (MDR)
  • Medical Science Liaison (MSL)
  • Medical Writing
  • Medical-Legal-Regulatory Review (MLR)
  • Modular Content
  • Multi-Channel-Marketing

N

  • Next Best Action (NBA)

O

  • Off-Label Use
  • Omni-Channel-Marketing
  • Over-the-Counter Medicines (OTC)

P

  • Package leaflet (PIL)
  • Patient Centricity
  • Patient Support Programme (PSP)
  • Paul-Ehrlich-Institute (PEI)
  • Pharmaceutical sales representative
  • Pharmacovigilance
  • Prescription Medicines (Rx)
  • Product packshot

R

  • Real-World Evidence (RWE)
  • Rote-Hand-Brief (DHPC)

S

  • Sales force
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Summary of Product Characteristics (SPC)

T

  • Target group analysis

U

  • Unfair Competition Law
  • Unique Selling Proposition (USP)
  • User Experience (UX)

V

  • Veeva
  • Veeva PromoMats
  • Veeva Vault CRM

W

  • Web Analytics
  • Website / Landing-Page
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
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