Wednesday, September 24, 2025

AAA-Pharma unveils new brand identity: Yellow, digital innovation, and a clear focus on the German pharmaceutical market

With Yellow, well cared for – AAA-Pharma opens a new chapter. The generic drug provider from Böblingen presents a completely refreshed brand identity that puts the color yellow at its core while expanding its digital strategy. The goal: a modern, accessible, and patient-centered healthcare approach.

For CEO Felix Hollmann, digitization is not an end in itself: “It is important to us to make data-driven decisions and explore new paths without losing sight of the people.”

Yellow as the brand core

The color yellow, already well-known from AAA-Pharma packaging, now represents the company’s core values: Energizing. Future-driven. By your side. With a new logo, modern packaging design, and warm imagery, the brand is revitalized – in line with the new claim: With Yellow, well cared for.

Digital relaunch of the website

At the heart of the new identity stands the redesigned website aaa-pharma.com. A clear structure guides users through seven therapy areas, including Mental Health, Cardiovascular, Metabolism, Gastrointestinal Health, Urinary Tract Health, Respiratory Health, and Infections. Guides, FAQs, and transparent product pages offer true value, while a secure area for professionals completes the digital offering.

New digital touchpoints

In addition, AAA-Pharma is launching its presence on the Meta platform brite™ – in cooperation with German digital health startup XO Life. This creates another digital access point for patients, pharmacies, and healthcare professionals.

Premiere at Expopharm

AAA-Pharma will showcase its new brand identity for the first time at Expopharm (September 16–18, 2025, Düsseldorf, Hall 1, Booth C28). Visitors are warmly invited to experience the new brand world in person.