Digital media shape physicians’ daily practice

The new ARI Study 2025 shows: Digital channels and AI-powered tools are key elements in how physicians search for and access professional information.

Medical Practice Campaign: “Settle Down!” Inspires Future Doctors

With “Settle Down!”, KBV and the regional associations aim to inspire medical students and young doctors to open their own practice – both online and on campus.

New HPV Campaign Targets Boys and Young Men

With the new “#OwnIt” campaign, DAK-Gesundheit and the Cancer Association of Baden-Württemberg put boys at the center of HPV prevention – digital, direct, and effective.

Campaign makes sexualized violence against men visible

The “ER” campaign breaks the silence around sexualized violence against men – using a smart visual concept and a clear message.

Sexuality Has No Age: STI Awareness for 50+

The “Sexier than ever. Safer than before.” campaign by Zweisam and LIEBESLEBEN raises awareness about STIs for people 50+ – with confidence and clarity.

When Memories Fade – Because the Sense of Smell Is Missing

Zurich uses an AI-powered experiential campaign to spotlight the emotional impact of anosmia after Covid-19. A multisensory exhibition and scientific smell training offer hope to those affected.

Trust Is Key to AI in Healthcare

The Future Health Index 2025 shows: AI has the potential to transform healthcare – but public trust is still lacking.

APOTHEKENTOUR 2025 stops in Leipzig!

On August 30 and 31, 2025, APOTHEKENTOUR comes to Leipzig – bringing knowledge, innovations, and top industry players directly to the region.

Pharma Day 2025 Takes Off into the Future of Logistics

On July 1st, the first Pharma Day by the Air Cargo Community Frankfurt took off with over 150 participants and offered inspiring insights into the dynamic world of pharmaceutical logistics.

Procter and Gamble Campaign with Kai Pflaume Shows Where Quality Lives

Procter & Gamble launches the campaign “Where Quality Lives” together with Kai Pflaume – a tribute to local production, innovation, and consumer trust in Germany.

Say Goodbye to the Sleep Monster

ResMed uses creative visuals and an online test to help people uncover the root causes of their sleep issues – and defeat the Sleep Monster.

Crisis of confidence in the healthcare system

The new “BCN Deutschland-Puls” study reveals a worryingly low level of trust in the healthcare system and policy among the population. Digital solutions are welcomed, but data protection concerns and vaccination scepticism remain.

Swiss Pharmacies Focus on Skin Health

With the campaign "Skin Health: Consultation and Treatment", Swiss pharmacies are setting a strong example for prevention and expert support in dealing with skin issues.

NIVEA Study: Young People Are the Loneliest Generation

A new global study by NIVEA reveals: loneliness is a widespread issue – especially among young people aged 16 to 24, who report the highest levels of isolation.

First Winners Announced at the 72nd Cannes Lions

The 72nd Cannes Lions have crowned the first winners in Health & Wellness, Outdoor, Pharma and more. German agencies also celebrate early success in the Healthcare track.

Genetic Twin Wanted: Serviceplan Cologne Promotes DKMS

With an emotional content campaign, Serviceplan Cologne and DKMS aim to motivate especially young people to register as stem cell donors — real stories touch and inspire.

Industrial Output Drops in April 2025

Germany's industrial production dropped by 1.4% in April 2025. The pharmaceutical industry saw a particularly sharp decline of 17.7%.

New Alliance Against Cancer: BioNTech & BMS Join Forces

BioNTech and Bristol Myers Squibb have entered into a global partnership to co-develop BNT327, a novel antibody targeting solid tumors – a potential new standard in immuno-oncology.

Smoke-Free – the Right Way

IKK classic’s new campaign shows how to fight back against your inner voice and finally live smoke-free – for good.

Eubos launches social media rebranding

Eubos is revitalizing its brand with a social media campaign supported by celebrities, aiming to reach new audiences through digital channels.