gesund.de is elevating the local presence of community pharmacies and demonstrating how digital reach and personal in-store service can reinforce one another. The new Joint Marketing Campaign actively involves around 30 pharmacies in its development and execution.
FUNKE, together with leading partners from research, politics, patient organizations, and industry, has launched the initiative “STUDIEN WIRKEN.” The goal is to increase visibility for clinical studies, build trust, and strengthen Germany’s research landscape.
Artificial intelligence is becoming a medical advisor for many people in Germany and is rapidly gaining importance in healthcare. A new Bitkom study highlights the opportunities, concerns, and expectations surrounding the era of “Dr. AI.”
Since 2025, the National Registry for Congenital Heart Defects has received no federal funding for the first time in over two decades. Researchers, patients and medical societies warn that without immediate support from 2026 onward, a globally unique research resource will be lost.
Nearly two-thirds of Germans rate current long-term care as inadequate, and almost 90% demand an affordable care system for everyone – according to a new DAK-Gesundheit study by the Allensbach Institute.
With its new Instagram channel “checkt.mann”, the University Medical Center Freiburg aims to raise awareness among men about physical and mental health – honest, humorous, and science-based.
At their home match against Borussia Dortmund, HSV, HanseMerkur and yeswecan!cer are joining forces for cancer prevention – with special jerseys and a clear message: “Prevention can save lives!”
The submission phase for COMPRIX 2026 has begun! Submit your projects now and showcase creative excellence in healthcare communication.
The new Ipsos Health Service Report 2025 reveals that mental health remains the world’s biggest health concern, while social media drives new narratives around GLP-1 drugs like Ozempic and Mounjaro.
The Health-i Award celebrates its 10th anniversary by honoring visionary start-ups that are shaping the future of medicine through Artificial Intelligence.
TK CEO Dr. Jens Baas sees no sign of relief for policyholders despite the new GKV financial forecast – rising costs make stable contributions unlikely.
During EB Awareness Week, Chiesi Rare Diseases launches the campaign “Every Touch Tells a Story” to raise awareness, support research, and improve care for those living with Epidermolysis bullosa.
Vogel Communications Group acquires Axel Springer Corporate Solutions, strengthening its position as a leading provider of B2B communication and content marketing in Germany.
With its new campaign “End Nighttime Overthinking,” KKH uses AI to highlight the growing problem of sleepless nights and shows those affected: you’re not alone.
DrAnsay launches a new brand identity and nationwide campaign “Simply Healthy” – promoting digital simplicity, proximity, and self-determination in healthcare.
Pfizer’s “Tenderness in Breast Cancer” campaign supports women with metastatic breast cancer and opens an honest dialogue about intimacy and sexuality.
Beurer’s new sonic toothbrushes SC 30 and SC 50 combine modern technology, sustainability, and stylish design – launched on Oral Health Day.
After more than ten years off the air, Rotbäckchen launches an emotional comeback. The new spot combines time travel, sustainability, and brand values.
AOK and Scholz & Friends are launching the “66-Day Challenge,” a humorous umbrella campaign designed to motivate people to adopt healthier routines and lose weight.
The IDH Industry Report 2025 reveals: Digital leaflet portals deliver the highest ROI and increasingly replace print in the retail marketing mix.
