Wednesday, June 24, 2026

Cannes Lions 2026 announce first winners

The Cannes Lions International Festival of Creativity has named the first winners of its 73rd edition. Awards were presented across several tracks, including Audio & Radio, Creative Brand, Creative B2B, Outdoor, Print & Publishing and the health-related Health & Wellness and Pharma Lions.

Health & Wellness awards 31 Lions

The Health & Wellness Lions received 889 entries. Jurors awarded 31 Lions in total, including 5 Gold, 10 Silver and 15 Bronze Lions.

The Health & Wellness Grand Prix was awarded to “The Periodic Fable” for The Ordinary, created by SMUGGLER, London, and Uncommon Creative Studio, London. The work addressed unregulated language in beauty marketing by reorganising such terms within a redesigned periodic table.

Jury president Kainaz Karmakar, Chief Creative Officer at Ogilvy India, positioned the winning work as a response to the growing influence of skin-care trends and their cultural impact.

Grand Prix for Good goes to Caritas work

The Lions Health and United Nations Foundation Grand Prix for Good was awarded to “Vehicle of Hope” for Caritas. The work was created by Differ Stockholm.

Creative Brand Lion for AB InBev

The inaugural Creative Brand Lion Grand Prix was also announced. It went to AB InBev, which is being recognised as Cannes Lions Creative Marketer of the Year 2026.

Festival CEO Simon Cook described the winning work as evidence of creativity’s ability to contribute to business, society and people.