Friday, November 28, 2025

gesund.de Launches Joint Marketing Campaign to Strengthen Local Pharmacy Visibility

gesund.de is sending a strong signal for the future of community pharmacies by investing significantly in their regional visibility. Together with around 30 pharmacies from various local pharmacy networks, the platform has launched a Joint Marketing Campaign that demonstrates how digital marketing and local presence can seamlessly complement each other. The measures include large-format billboards, flyers, posters, and precisely targeted online ads.

“Since the launch of gesund.de CardLink, we have been promoting the redemption of e-prescriptions in local pharmacies nationwide. Now we are strengthening this approach with local visibility directly in the pharmacy’s surrounding area,” explains Maximilian Achenbach, Managing Director of Marketing, Product, and Technology at gesund.de. “This allows us to reach customers exactly where their journey with the pharmacy begins – tailored to location, team, and target audience.”

Tailored Campaigns for Maximum Local Impact

Through the Joint Marketing Program, gesund.de highlights the benefits of trusted in-person service while connecting it with the digital convenience of the app. Each campaign is individually designed, featuring real pharmacists and locally adapted messages. gesund.de provides the participating pharmacies with budget, personalized advertising materials, marketing expertise, and digital tools.

The pharmacies were closely involved from the start. Ideas, layouts, and texts were developed in collaborative workshops. “We didn’t want a campaign about pharmacies, but with them,” Achenbach emphasizes. The result is authentic communication that gives visibility to the people who shape each pharmacy.

Each Pharmacy Presented as an Independent Brand

Feedback from participating pharmacies has been overwhelmingly positive.
Jeanette and Michael Spiegel, owners of the Turm-Apotheke in Gräfenhainichen, state: “We are thrilled with this joint initiative and how our customers are responding. It finally succeeds in combining a strong brand with our own local identity.”

Oliver Hildebrandt, owner of the Bären-Apotheke at the Ärztehaus in Glauchau, adds: “The moment I saw the results, I knew it hit exactly the tone we were hoping for. The mix of our local name and the strong gesund.de brand feels natural. It puts our pharmacy in the spotlight while leveraging the reach of a well-known platform. This is a true win for modern pharmacy communication – personal, individual, and professionally supported.”

Outlook: Campaign to Expand Further Next Year

gesund.de plans to build on the insights gained during the pilot phase and extend the program to additional pharmacies in the coming year. The goal remains to unite the best of both worlds: personal in-store care and digital innovation. With this initiative, the platform sets a clear direction for modern, locally rooted pharmacy marketing.