Franziska Erdle to Become New ABDA CEO On January 1, 2026, Franziska Erdle will succeed Dr. Sebastian Schmitz as ABDA CEO, bringing extensive association leadership experience.
9 September 2025 ABDi Farma and BVB strengthen mental health ABDi Farma and Borussia Dortmund join forces to strengthen awareness for mental health with the initiative “Mental strength begins quietly.”
8 September 2025 Telekom & Scholz & Friends launch new B2B campaign With #DeinMeinBusiness, Telekom and Scholz & Friends highlight closeness, humanity, and tailor-made digital solutions for SMEs.
9 September 2025 attexis®: First permanently listed DiGA for adults with ADHD With attexis®, adults with ADHD now have access to the first permanently listed digital health application – flexible, evidence-based, and reimbursed by health insurers.
9 September 2025 Digital health services lag behind expectations A new survey by Pharma Deutschland shows: Digital health tools like ePA or DiGA are well-known but barely used. The gap between awareness and application threatens digitalization in healthcare.
12 September 2025 Flu Vaccination in Pharmacies Secured Long-Term Starting October 15, 2025, pharmacies will permanently offer flu vaccinations. Pharma Germany sees this as a key step for prevention and public health.
12 September 2025 B2B Marketing Budgets 2025 Under Pressure The new bvik study reveals: B2B marketing budgets are declining in 2025 for the first time in five years. Still, companies are focusing on lead generation, digital infrastructure, and marketing automation.
9 September 2025 Andrea Bannert becomes new Editor-in-Chief of FOCUS Health On January 1, 2026, Andrea Bannert will assume the role of Editor-in-Chief of FOCUS Health, succeeding Andrea Hennis, who is retiring.
9 September 2025 Margit Pratschko takes over as My life Editor-in-Chief From September 1, 2025, Margit Pratschko will lead the pharmacy customer magazine My life alone – Silvia von Maydell is retiring.
