After nearly three years: Tobias Conrad steps down from BCN leadership, hands over to dual management

Tobias Conrad is leaving BCN after nearly three years at the helm of the cross-media marketer. The spokesperson of the management board has decided to step down for personal reasons.

Over the past years, Conrad has significantly shaped the company: Under his leadership, BCN became the joint marketing organization of Burda, Funke, and Klambt. He expanded client business, consistently strengthened the digital portfolio, and added Klambt, Delius Klasing, and since 2025 also BurdaForward to the sales portfolio. Today, BCN is one of the largest cross-media marketers in the German market.

The leadership will now be taken over by a dual management team: Susanne Müller (Managing Director Markets) and Carsten Sander (Managing Director Technology) will jointly lead the company into its next phase of operational development.

Philipp Welte, Executive Board Member at Hubert Burda Media and Chairman of the BCN Supervisory Board, emphasized Conrad’s achievements: “We deeply regret Tobias Conrad’s personal decision, and I would like to thank him on behalf of our shareholders for his work and his contributions to the further development of our company. As Chairman of the Supervisory Board and personally, I wish Tobias Conrad all the best for his future.”

Conrad himself took stock positively: “In recent years, we have developed BCN into a joint marketing organization of three strong media houses. The key decisions have been made, the portfolio has been expanded, and the future direction clearly defined. Now is the right time for me to set new personal priorities and create room for new projects. For the next phase of operational development, BCN is in the best hands with Susanne Müller and Carsten Sander. I wish the entire team continued success.”

Before joining BCN, Conrad held key leadership positions in the media and digital industry, including at Ströer Media Solutions, RMS, Groupon, and Axel Springer’s Media Impact, where he was responsible for Bild.de’s marketing.