The ZAW expects continued growth in the German advertising market in 2025, but warns of clearly declining momentum. Economic uncertainty and a lack of political growth impulses are increasingly weighing on the industry.
With its new campaign “Your Twin Needs You,” the AKB Foundation highlights the life-saving importance of stem cell donation and calls on people to register. Emotional donor–recipient stories show how genetic twins save lives.
Roche has started the move-in process for its new Diagnostics Innovation Center in Penzberg, marking a strong commitment to the future of medical research. Around 1,000 employees will develop groundbreaking diagnostic solutions there.
FUNKE strengthens its digital transformation and welcomes back Carsten Groß as Managing Director Digital Publishing. Starting February 2026, he will assume strategic responsibility for all digital growth areas within the regional media division.
Fresenius is restructuring its global communications: Katrin Kerner and Christian Wagner are taking over the Corporate Communications function on an interim basis. Both report directly to CEO Michael Sen.
Vetter announces the retirement of long-serving Managing Director Thomas Otto and presents a strategically planned succession model. He will remain with the company in an advisory capacity.
The Insurance Chamber is accelerating its marketing transformation and creating two new key roles for data-driven and digital growth. Annika Bäcker and Stefan Weller take on central leadership positions.
On December 1, 2025, the Federal Ministry of Health launched its new information campaign on the electronic patient record. The initiative aims to build trust, clarify open questions, and significantly increase ePA usage.
According to the latest JOM forecast, the German advertising market is expected to see almost no growth in 2026. Digital platforms continue to accelerate the structural shift.
At the 2025 Health Care Day, the “Good Health 2030” initiative presented its comprehensive results report to Federal Minister of Health Nina Warken, outlining concrete reform approaches for a sustainable and modern healthcare system.
