Log inSign up
Pharma-Marketing.comPharma-Marketing.com
  • Industry
  • Digital Health & AI
  • Channels
  • People
  • Agencies
  • Glossary
Log inSign up
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
Pharma-Marketing.com

Copyright 2025 Pharma-Marketing.com.
All rights reserved.

We use AI tools in the creation of certain content.

Pharma Marketing

Data-privacy settings

We use cookies to improve our website and services. They help us understand how visitors use our website. Some cookies are required for the website to function. These are marked as “essential” in the details.

AcceptEssential cookie
NameData-privacy settings
ProviderPharma-Marketing.com
PurposeStores these privacy settings in your browser.
Privacy policyPrivacy policy
Cookiespm_data_privacy
Cookie expiration180 days
Accept
NameGoogle Analytics
ProviderGoogle LLC
PurposeCookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_ga, _gat, _gid
Cookie expiration2 Years
Accept
NameGoogle Ads
ProviderGoogle LLC
PurposeCookies by Google Ads are used for advertising and targeting purpose.
Privacy policyPrivacy policy
Cookies__gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads
Cookie expiration2 Years
Accept
NameFacebook
ProviderFacebook Inc.
PurposeCookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_fbp, fr
Cookie expiration2 Years
Accept
NameMicrosoft Clarity
ProviderMicrosoft Corporation
PurposeCookies by Microsoft Clarity are used for website analytics, heatmaps, and session recordings. They help us understand how visitors interact with our website so we can improve usability and performance.
Privacy policyPrivacy policy
Cookies_clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Cookie expirationUp to 1 Year
Image: Bundesministerium für Gesundheit

Monday, December 8, 2025

Federal Ministry of Health Launches “ePA? Of Course!” Campaign to Strengthen Digital Health Awareness

The digital transformation of the healthcare system continues to gain momentum. With the launch of the new information campaign “ePA? Of Course!”, the Federal Ministry of Health (BMG) has intensified its communication efforts around the electronic patient record (ePA) as of December 1, 2025. The goal of this initiative is to provide citizens with accessible, transparent, and comprehensible information about the benefits, functionalities, and data security of this central digital health tool.

Federal Minister of Health Nina Warken emphasizes that the ePA represents the core of modern healthcare delivery. The record enables a structured overview of all relevant health data, supports better interoperability among healthcare providers, avoids duplicate examinations, and helps reduce risks such as adverse drug interactions. Insured individuals always remain in control of their data.

Background and Objectives of the Campaign

The campaign targets all individuals insured under the statutory health insurance system who have been able to use their ePA since January 2025, unless they opted out. Since October 1, 2025, physicians, hospitals, and pharmacies have been required to use the ePA in their clinical workflows. This includes populating the record with all relevant treatment documentation such as medical findings and discharge letters.

Current usage data highlights the strong uptake: nearly 19 million medication lists were accessed in the past week, and approximately 2.7 million documents were uploaded to patient records. These figures demonstrate that the ePA is increasingly becoming a central digital component of healthcare delivery.

Although more than 90 percent of the population is generally aware of the ePA, only about one-third of those familiar with it feel well or very well informed. Another third indicates that, despite knowing about it, they do not feel sufficiently informed. The new campaign aims to address this gap by improving overall awareness, reducing concerns, and strengthening trust in digital health solutions.

Current Features and Future Development

The ePA already includes key medical documents such as reports, findings, and diagnostic summaries. It also provides an automatically populated medication list, fueled by e-prescription data, giving patients an updated overview of their prescribed and dispensed medications – helping prevent safety risks such as drug interactions.

Further development stages are planned for 2026 and beyond. These include the digitally supported medication process (dgMP), structured laboratory reports, a concise electronic patient summary, and reminder functions for users via push notifications. All enhancements will be developed in alignment with the needs of patients and healthcare professionals.

With the campaign “ePA? Of Course!”, the BMG is sending a clear signal in favor of transparency, trust, and the continued expansion of a digitally connected healthcare system.

Advertisement

Only a few physicians log in to your website?

Advertisement

A login that sets a new standard for authenticating HCPs and equips your marketing team with everything they need to successfully promote Rx-products. Learn more on DocID.pro


Stay up to date!

Subscribe to our free Pharma-Marketing-Newsletter.


A Partner For Successful Marketing in Pharma & Healthcare

Advertisement

8awake, the specialized agency for pharma and healthcare marketing, supports you with the successful development and execution of winning campaign activities in healthcare.

Leading providers in pharma and healthcare marketing

Sponsored
  • 8awake
  • MINTT Digital
  • 8awake

    The leading Healthcare & Pharma-Marketing-Agency

  • MINTT Digital

Looking for a new partner in pharma and healthcare marketing?

Visit our agency finder