Monday, December 8, 2025

Insurance Chamber strengthens its future strategy: New marketing organization with Annika Bäcker and Stefan Weller

The Insurance Chamber is continuing its strategic modernization within the Sales and Marketing division. With a comprehensive restructuring of its marketing organization, the company is aligning its market approach more strongly with digital excellence, data-driven decision-making, and innovative customer experiences. At the core of this transformation lies a shift toward future-oriented methods, technologies, and agile operating models designed to support sustainable growth.

New Responsibilities within the Group

Effective January 1, 2026, Annika Bäcker (44) will assume leadership of the newly established department “Marketing Performance & Online Sales.” She brings extensive experience from senior marketing and business development roles, most recently as Head of Business Development, Marketing, and PR at BBL Brockdorf. Prior to that, she served as Chief Marketing Officer at Zurich Group, where she played a key role in developing digital business models and implementing modern sales and marketing strategies.

At the same time, Stefan Weller (59) will lead the department “Marketing Planning & Analytics.” As a long-standing marketing executive within the Insurance Chamber, he offers deep expertise in data-driven initiatives. A major focus of his new role will be strengthening the customer value perspective as a guiding principle for efficient portfolio management.

Innovation as the New Standard

The reorganization firmly anchors technological innovation as a central pillar of the marketing strategy. AI-first approaches play a decisive role in reshaping how content is delivered, how customers are addressed, and how campaigns are orchestrated. Data-driven marketing, predictive analytics, and automated communication processes will allow for more precise and efficient customer interactions. Additionally, the integration of content automation provides a scalable foundation for consistent and personalized communication across all touchpoints.

Modernization as Part of a Broader Transformation

The realignment of the marketing organization is an essential element of the overarching transformation within the Sales and Marketing division. The objective is to enhance customer experiences, strengthen the Insurance Chamber brand, and ensure long-term competitiveness.

Executive Board Member Katharina Jessel emphasizes this ambition: “With the realignment of our marketing, we are deliberately focusing on customer centricity, digital excellence, and data-based decisions.” She further highlights the importance of the two new leaders: Annika Bäcker will accelerate the digital growth strategy with experience, innovation, and empathy, while Stefan Weller will continue to advance and deepen the company's data-driven marketing approach.