New launch at the House of Communication: Serviceplan establishes Public Affairs agency in Berlin

The Serviceplan Group has taken a significant step forward in its strategic development by launching an independent Public Affairs agency under the name Serviceplan Public Affairs. Located at the Berlin House of Communication, the agency is rooted in a space known for combining creative excellence, strategic brand leadership, and political communication expertise.

In a time of profound societal and economic transformation, the new agency positions itself as a trusted partner for companies, associations, and institutions seeking to redefine their role in the political sphere. Serviceplan Public Affairs sees itself not merely as a lobbying entity, but as a driver of integrated, responsible, and impactful communication in an increasingly politicized public arena.

The founding team includes Benedikt Göttert, CEO of the House of Communication Berlin, alongside Associate Directors Anna Brockmann and Johannes Wendlinger. Together, they bring extensive experience in political strategy, stakeholder communication, narrative development, and CEO positioning. The team is supported by Cornelia Göbel, a renowned expert in political and societal communication at Serviceplan Berlin.

At the heart of the new agency lies the seamless integration of political strategies with communication measures. Serviceplan Public Affairs provides consultancy at federal, state, and EU levels, develops political and corporate narratives, supports organizations in their political positioning, conducts risk analyses, implements crisis communication strategies, and strengthens the public perception of executive leadership. All of this is embedded within the creative and strategic ecosystem of the Berlin House of Communication.

Benedikt Göttert emphasizes that public affairs today are far more than traditional lobbying. The current political dynamics in Germany and across Europe demand that companies embrace a new self-image – one that connects social responsibility with economic interests. This is precisely where Serviceplan Public Affairs comes in: with the ambition to redefine communication as a bridge between business, politics, and society.

For Florian Haller, CEO of the Serviceplan Group, the agency’s founding represents a future-oriented milestone. Berlin is not only the political heart of Germany, but also the place where decisions shaping the future are made. With Serviceplan Public Affairs, a space emerges in which high-level strategic thinking and political consulting come together – close to key decision-makers and at the pulse of political developments.