Campaign makes sexualized violence against men visible
The “ER” campaign breaks the silence around sexualized violence against men – using a smart visual concept and a clear message.
Sexuality Has No Age: STI Awareness for 50+
The “Sexier than ever. Safer than before.” campaign by Zweisam and LIEBESLEBEN raises awareness about STIs for people 50+ – with confidence and clarity.
When Memories Fade – Because the Sense of Smell Is Missing
Zurich uses an AI-powered experiential campaign to spotlight the emotional impact of anosmia after Covid-19. A multisensory exhibition and scientific smell training offer hope to those affected.
Trust Is Key to AI in Healthcare
The Future Health Index 2025 shows: AI has the potential to transform healthcare – but public trust is still lacking.
APOTHEKENTOUR 2025 stops in Leipzig!
On August 30 and 31, 2025, APOTHEKENTOUR comes to Leipzig – bringing knowledge, innovations, and top industry players directly to the region.
Pharma Day 2025 Takes Off into the Future of Logistics
On July 1st, the first Pharma Day by the Air Cargo Community Frankfurt took off with over 150 participants and offered inspiring insights into the dynamic world of pharmaceutical logistics.
Procter and Gamble Campaign with Kai Pflaume Shows Where Quality Lives
Procter & Gamble launches the campaign “Where Quality Lives” together with Kai Pflaume – a tribute to local production, innovation, and consumer trust in Germany.
Say Goodbye to the Sleep Monster
ResMed uses creative visuals and an online test to help people uncover the root causes of their sleep issues – and defeat the Sleep Monster.
Crisis of confidence in the healthcare system
The new “BCN Deutschland-Puls” study reveals a worryingly low level of trust in the healthcare system and policy among the population. Digital solutions are welcomed, but data protection concerns and vaccination scepticism remain.
Swiss Pharmacies Focus on Skin Health
With the campaign "Skin Health: Consultation and Treatment", Swiss pharmacies are setting a strong example for prevention and expert support in dealing with skin issues.
NIVEA Study: Young People Are the Loneliest Generation
A new global study by NIVEA reveals: loneliness is a widespread issue – especially among young people aged 16 to 24, who report the highest levels of isolation.
First Winners Announced at the 72nd Cannes Lions
The 72nd Cannes Lions have crowned the first winners in Health & Wellness, Outdoor, Pharma and more. German agencies also celebrate early success in the Healthcare track.
Genetic Twin Wanted: Serviceplan Cologne Promotes DKMS
With an emotional content campaign, Serviceplan Cologne and DKMS aim to motivate especially young people to register as stem cell donors — real stories touch and inspire.
Industrial Output Drops in April 2025
Germany's industrial production dropped by 1.4% in April 2025. The pharmaceutical industry saw a particularly sharp decline of 17.7%.
New Alliance Against Cancer: BioNTech & BMS Join Forces
BioNTech and Bristol Myers Squibb have entered into a global partnership to co-develop BNT327, a novel antibody targeting solid tumors – a potential new standard in immuno-oncology.
Smoke-Free – the Right Way
IKK classic’s new campaign shows how to fight back against your inner voice and finally live smoke-free – for good.
Eubos launches social media rebranding
Eubos is revitalizing its brand with a social media campaign supported by celebrities, aiming to reach new audiences through digital channels.
Germany strengthens WHO with €10 million
Germany supports the WHO with €10 million, sending a clear message for global health and international cooperation in pandemic response.
BPI at Ludwig Erhard Summit 2025: Health Needs Innovation
At the 2025 Ludwig Erhard Summit, BPI delivered a strong call for innovation-driven healthcare and advocated for the pharmaceutical SME sector.
UV Protection Saves Skin – May Is Skin Cancer Awareness Month
May is Skin Cancer Awareness Month, and a powerful UV camera campaign highlights where sunscreen protects – and where it doesn’t.