BCN Restructures Leadership: Susanne Müller and Carsten Sander Bring Customer Proximity and Tech Expertise to Executive Management

The shareholders of BCN – Burda, FUNKE, and the KLAMBT media group – have announced a strategic adjustment to the leadership structure of their cross-media sales organization. The aim is to anchor core competencies such as customer proximity and technological innovation directly within the executive management team.

Susanne Müller, previously Chief Commercial Officer, has been appointed Managing Director for Markets. In this new role, she will oversee both the operational and strategic development of BCN’s business with advertising agencies and its more than 3,000 active client relationships.

Carsten Sander will serve as Managing Director for Technology, focusing on the ongoing development of BCN’s proprietary AdTech platform, the BCN Smart Stack, and the automation of print ad bookings. Sander has been Chief Technology Officer of BCN since January 2025, a role that emerged from the collaboration with BurdaForward, which has since entrusted its entire inventory to BCN for marketing.

Tobias Conrad will remain Spokesperson of the Executive Board, continuing to lead the company’s overall strategic direction.

Since the beginning of 2024, BCN has operated as the joint sales organization of the three major German media companies Burda, FUNKE, and KLAMBT. In its first year, BCN expanded its portfolio to include titles from Olympia Verlag and the digital offerings of KLAMBT and Delius Klasing. Additionally, BurdaForward’s decision to transfer its entire digital inventory to BCN further cements the company’s growing market presence.

The new leadership structure is designed to address the evolving challenges in the advertising landscape, particularly the increasing complexity of technology-driven marketing.

“BCN is becoming one of the largest cross-media marketing companies in Germany – during a time of major transformation,” says Tobias Conrad. “With Susanne Müller and Carsten Sander, we now have two dedicated experts in our executive team who are fully equipped to handle rapidly changing market dynamics and growing technological demands.”