Rotbäckchen returns with emotional TV spot
After more than ten years off the air, Rotbäckchen launches an emotional comeback. The new spot combines time travel, sustainability, and brand values.
Image: Haus Rabenhorst O. Lauffs GmbH & Co. KG
Sticking with it pays off: AOK launches health campaign
AOK and Scholz & Friends are launching the “66-Day Challenge,” a humorous umbrella campaign designed to motivate people to adopt healthier routines and lose weight.
AGF elects new Supervisory Board Chairman
AGF Videoforschung has restructured its Supervisory Board: Matthias Eckert takes over as Chairman, while Kristina Bulle and Carsten Kollmus bring in new perspectives.
Kai Beckmann to Become Merck CEO as of May 2026
As of May 2026, Kai Beckmann will take over as CEO and Chair of the Executive Board of Merck. He succeeds Belén Garijo, who has successfully led the company since 2021.
AAA-Pharma goes yellow: New brand identity launched
AAA-Pharma launches its new brand identity: Yellow as the core color, a digital relaunch of the website, and a strong commitment to the German pharmaceutical market.
New Pathways in COPD Therapy
DKV expands its cooperation with Kaia Health: insured members benefit from the new “Kaia COPD” app as a digital addition to treatment.
Digital Leaflet Portals Remain No. 1 in Retail Marketing
The IDH Industry Report 2025 reveals: Digital leaflet portals deliver the highest ROI and increasingly replace print in the retail marketing mix.
Bayer opens new lab for phytomedicine
Bayer invests in the future of phytomedicine: a new lab for plant-based health products has been inaugurated in Darmstadt.
Day of Innovative Healthcare Economy 2025 in Berlin
At the “Day of Innovative Healthcare Economy 2025” in Berlin, 320 guests discussed bureaucracy reduction, digitalization and the role of AI for Germany’s industrial competitiveness.
Merck & Siemens Deepen Partnership
Merck and Siemens have signed a new Memorandum of Understanding to revolutionize drug discovery and development with AI and digital solutions.