Tuesday, January 20, 2026

Florian Truckenbrodt assumes overall responsibility for Sales and Marketing at Alliance Healthcare Germany

As of February 1, 2026, Florian Truckenbrodt will assume overall responsibility for Sales and Marketing at Alliance Healthcare Germany. Truckenbrodt has headed the Sales division since 2022 and will now unite both key functions under a single leadership. The objective is to align the company’s services even more closely with the needs of pharmacies and to support them effectively in an increasingly dynamic market environment.

The pharmacy landscape is undergoing profound change. New competitors such as drugstore chains are expanding their healthcare offerings, while mail-order pharmacies continue to grow rapidly. For local pharmacies, this means clearly repositioning themselves, developing additional service areas, and continuously evolving their offerings in order to retain existing customers and attract new ones.

Alliance Healthcare Germany is responding decisively to these challenges by combining Sales and Marketing. This new structure represents a strategic milestone, bringing together expertise, market insight, and strong marketing capabilities. Under the leadership of Florian Truckenbrodt, a powerful unit is being created that supports pharmacies with tailored solutions, innovative concepts, and hands-on guidance – aimed at strengthening their role as key healthcare providers in their regions.

“We are embarking on a journey into the future together with our customers. We see ourselves as a strategic partner and advisor to pharmacies, familiar with the relevant topics across the entire pharmacy market – not only in pharmaceutical wholesaling. Our ambition is to develop solutions together with pharmacies that prepare them for today’s and tomorrow’s challenges,” says Florian Truckenbrodt.

With the completed integration of its branch network and the successful establishment of the two-brand strategy with Alliance Healthcare and GEHE, the company has laid the foundation for this strategic realignment. Both brands are firmly positioned in the market today and are fully leveraging their strengths. In addition, Alliance Healthcare Germany is sending a clear signal with its focus on the “gesund leben” pharmacy cooperation brand, positioning it as a benchmark for quality and customer proximity.

Furthermore, the company has taken steps to strengthen the digital competitiveness of pharmacies. With its platform and app apotheke.com, Alliance Healthcare Germany is well prepared to help pharmacies secure a strong position in competition with mail-order providers while also meeting consumers’ growing expectations for simple, digital access to healthcare services.

Alliance Healthcare Germany is also pursuing a clear strategy in the area of pharmacy-exclusive and private-label brands. Particularly in the dietary supplements segment and in light of trends such as longevity, these brands are becoming increasingly important. They offer attractive margins for pharmacies, open up opportunities for professional consultation and additional sales, and provide consumers with high-quality alternatives to established brand-name products.

The consolidation of Sales and Marketing under the leadership of Florian Truckenbrodt underscores the clear objective of strengthening pharmacies economically and ensuring their long-term viability – today and in the future.