Invisible Class: How Ottobock Raises Awareness of Travel Barriers

Travel should inspire – but for many people with disabilities, it often brings frustration.
Broken elevators, lost wheelchairs, or inaccessible hotels: worldwide, travelers with limited mobility face invisible obstacles every day.

With its campaign “Invisible Class”, Ottobock shines a light on exactly these challenges. The term stands symbolically for a travel class that no one chooses voluntarily – yet millions are forced to travel in it.

Real Stories as a Wake-Up Call

People like Ayleen from Germany, Zainab from Iraq, or Davide from Italy share their personal experiences. Their stories highlight that accessibility is not just comfort – it is a fundamental right.

Visibility in Public Spaces

The campaign is present across the globe: from posters and digital screens in major cities to social media campaigns on Instagram, TikTok, and Facebook. Under the hashtag #InvisibleClass, travelers share their experiences and provide tips for barrier-free journeys.

Community Engagement

A special highlight is a user-curated Google Maps list that recommends accessible sights, hotels, and services. This community-driven tool helps others with disabilities plan their trips more effectively and enjoy them more freely.

Why This Matters

More than 1.3 billion people worldwide live with a disability – and too many of them face invisible travel barriers. With “Invisible Class,” Ottobock sends a strong message: mobility means freedom – and this freedom must be accessible to all.