Thursday, July 24, 2025

New Awareness Campaign by Zweisam and LIEBESLEBEN Highlights Sexual Health for People Over 50

Sexuality doesn’t stop at 50 – but it requires more awareness. That’s the message of the new campaign “Sexier than ever. Safer than before.” Dating app Zweisam, designed for singles aged 50 and over, has teamed up with the LIEBESLEBEN. It’s yours. Protect it. initiative from the Federal Institute for Public Health to break the silence around sexually transmitted infections (STIs) among older adults.

According to a recent survey by Zweisam, 23% of people over 50 have never thought about STIs, despite being sexually active. At the same time, 58% of respondents want more information on safer sex and STI protection.

Dr. Johannes Nießen of the Federal Institute for Public Health emphasizes: “STIs don’t only affect the young. Anyone who has sex can become infected.” This campaign delivers that message clearly – with confidence but without scaremongering.

Condoms protect – at any age. While 66% of singles over 50 use condoms with new partners, many refrain because they trust their partner or no longer worry about pregnancy. Still, STI prevention is crucial.

The campaign provides valuable STI prevention info via a dedicated landing page at www.liebesleben.de/hotgoldensummer and prominently features it within the Zweisam app. The message is also shared across Instagram and Facebook.

Anna Robbert, Country Manager at Zweisam, sums it up: “Our community loves with their whole heart – now it’s time to love with full awareness, too.”

At the heart of the campaign is a celebration of self-determination, pleasure, and responsibility – no shame, just clear facts and empowerment.