Tuesday, October 13, 2026

Serviceplan Boosting Health is expanding its leadership team with the appointment of Christian Necker as Managing Director. He will work alongside Dörthe Besse and help steer the agency’s strategic development in healthcare communications.

His remit includes broadening the consulting portfolio, opening up new growth areas and advancing the use of artificial intelligence in marketing and communications processes. Necker is also expected to strengthen the agency’s visibility in relevant industry networks and support strategic client development.

AI and transformation in focus

The appointment underlines the growing relevance of technology-enabled advisory services in healthcare marketing. For agencies working in a regulated and increasingly complex market, AI-supported workflows, more connected expertise and evidence-based communication are becoming central competitive factors.

Necker brings experience in healthcare communications, business development and transformation projects. Most recently, he served as managing director at Schmittgall Health and later worked as an independent marketing and communications consultant. Earlier roles included General Manager at Serviceplan Bubble, where he oversaw digital communication, social media and cultural marketing, as well as senior positions at DDB Health and Avantgarde.

Return to the Serviceplan Group

The move marks Necker’s return to the Serviceplan Group. In his new role at Serviceplan Boosting Health, he is tasked with connecting the agency’s capabilities with client expertise and the practical opportunities created by artificial intelligence.

Dörthe Besse highlighted Necker’s experience in industry transformation and his ability to bring new ideas into client and team contexts. Necker described connected expertise as a key requirement for more effective healthcare communication.