Friday, December 5, 2025

Scholz & Friends names Andreas Bilgeri as new Managing Director in Hamburg, strengthening the agency’s integrated brand leadership

Scholz & Friends has appointed Andreas Bilgeri as the new Managing Director of its Hamburg office, effective December 1, 2025, underscoring the agency’s commitment to strengthened client-centric and integrated brand leadership. Bilgeri has been part of the Hamburg management team since July 2022 and is known for an approach that connects brand strategy, creativity, data, and technology in a powerful way.

In his new role, Bilgeri will oversee the strategic development of major client accounts and the orchestration of strategy, creation, data, and technology. He will form the new management team of Scholz & Friends Hamburg together with Marielle Wilsdorf and Christian Kroll (both Creation) and Steffen Behrends (Consulting).

FM Schmidt, CEO of the Scholz & Friends Family, highlights the significance of trust in the agency business: “The toughest currency in our industry is trust – built on strategic understanding and genuine partnership. Over many years, Andreas has proven how to earn this trust and turn it into the foundation for shared success.” Schmidt further describes Bilgeri as a “strategic bridge-builder” who deeply understands client challenges and skillfully orchestrates the diverse competencies within the agency group.

Bilgeri himself expresses enthusiasm for his new role at the agency's historic founding location in Hamburg: “My focus is on trusted client relationships and integrated brand leadership – with solutions that connect creativity, data and technology in impactful ways.” He emphasizes the ambition to deliver effective, solution-oriented impulses for clients together with his fellow managing directors.

The native Rhinelander brings extensive experience in integrated marketing. Since July 2022, he has served as Client Service Director for Audi at Scholz & Friends Hamburg, driving cross-functional brand leadership at the intersection of strategy, creation, and technology. Prior to that, he held senior roles at Philipp and Keuntje, Elbdudler, and Kolle Rebbe, working with leading brands such as Audi, Rimowa, and Lufthansa. He also worked for several years as an independent communications consultant for agencies including Rocket & Wink, Überground, and Oliver Voss.

With Andreas Bilgeri’s appointment, Scholz & Friends Hamburg strengthens its strategic and creative leadership and sets a clear course for a future-focused, integrated agency model.