Log inSign up
Pharma-Marketing.comPharma-Marketing.com
  • Industry
  • Digital Health & AI
  • Channels
  • People
  • Agencies
  • Glossary
Log inSign up
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
Pharma-Marketing.com

Copyright 2025 Pharma-Marketing.com.
All rights reserved.

We use AI tools in the creation of certain content.

Pharma Marketing

Data-privacy settings

We use cookies to improve our website and services. They help us understand how visitors use our website. Some cookies are required for the website to function. These are marked as “essential” in the details.

AcceptEssential cookie
NameData-privacy settings
ProviderPharma-Marketing.com
PurposeStores these privacy settings in your browser.
Privacy policyPrivacy policy
Cookiespm_data_privacy
Cookie expiration180 days
Accept
NameGoogle Analytics
ProviderGoogle LLC
PurposeCookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_ga, _gat, _gid
Cookie expiration2 Years
Accept
NameGoogle Ads
ProviderGoogle LLC
PurposeCookies by Google Ads are used for advertising and targeting purpose.
Privacy policyPrivacy policy
Cookies__gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads
Cookie expiration2 Years
Accept
NameFacebook
ProviderFacebook Inc.
PurposeCookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_fbp, fr
Cookie expiration2 Years
Accept
NameMicrosoft Clarity
ProviderMicrosoft Corporation
PurposeCookies by Microsoft Clarity are used for website analytics, heatmaps, and session recordings. They help us understand how visitors interact with our website so we can improve usability and performance.
Privacy policyPrivacy policy
Cookies_clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Cookie expirationUp to 1 Year
©Markus Spiske

Wednesday, May 21, 2025

New AOK Survey Reveals Declining Public Concern Over Environmental Health Hazards – Heat Perceived as a Growing Risk

A new survey conducted by the Scientific Institute of the AOK (WIdO) highlights a clear decline in public concern about environmental issues and their associated health risks. The latest WIdOmonitor 2025 reveals that while environmental topics like climate change, air pollution, and toxic exposure remain relevant, they are increasingly perceived as less urgent.

In a representative online survey of over 3,000 adults conducted in November 2024, results showed that concern about climate change dropped by 13 percentage points since 2020—from nearly 79% to about 66%. Concerns about air pollution fell even more sharply, from 56% to 45%.

Simultaneously, the share of people who believe that environmental issues are exaggerated increased from 19% to 29%. “This shift in perception is alarming,” says Sophie Rabe, AOK prevention expert and lead author of the study. “The health risks—particularly from air pollutants—remain significant and are well-documented in terms of disease burden.”

Awareness of the health consequences is also declining. While 68% of respondents agreed in 2020 that long-term exposure to air pollution poses a serious risk to physical and mental health, only 54% agreed in 2024. Awareness is particularly low among people with less formal education. “We need targeted educational efforts to close this gap,” says Rabe.

A slightly contrary trend was found in how people perceive the health risks of heat: 33% reported feeling strongly or very strongly affected by prolonged summer heat, up from 25% in 2021. People with chronic illnesses were significantly more likely to report heat-related health issues.

Despite the general decline in concern, awareness of global environmental issues such as microplastics (79%), water pollution (75%), and biodiversity loss (70%) remains high. Younger adults under 30 were particularly likely to express concern about climate change.

Dr. Carola Reimann, Chair of the AOK Federal Association, considers the trend a serious warning sign: “As public awareness of environmental health threats declines—despite growing scientific evidence—our ability to prevent health impacts also weakens. Society, media, and policymakers must counteract this.”

AOK calls for renewed efforts to communicate the health implications of environmental change. The aim must be to sharpen public awareness through targeted information campaigns and preventive strategies integrated into healthcare services.

The data for the WIdOmonitor was collected via an online survey by the research institute forsa, involving 3,033 adults aged 18 and older. Participants were selected based on a representative random offline sample. The results were compared with previous surveys from 2020 and 2021.

Advertisement

Only a few physicians log in to your website?

Advertisement

A login that sets a new standard for authenticating HCPs and equips your marketing team with everything they need to successfully promote Rx-products. Learn more on DocID.pro


Stay up to date!

Subscribe to our free Pharma-Marketing-Newsletter.


A Partner For Successful Marketing in Pharma & Healthcare

Advertisement

8awake, the specialized agency for pharma and healthcare marketing, supports you with the successful development and execution of winning campaign activities in healthcare.

Leading providers in pharma and healthcare marketing

Sponsored
  • MINTT Digital
  • 8awake
  • MINTT Digital

  • 8awake

    The leading Healthcare & Pharma-Marketing-Agency

Looking for a new partner in pharma and healthcare marketing?

Visit our agency finder