Thursday, October 22, 2026

Submissions are open for PRophy27. The award is seeking PR projects from the German-speaking region that started or ran in 2025 or 2026. Agencies, companies, institutions, freelancers and students may submit projects.

Entries are made via a digital submission form. The award lists 15 January 2027 as the deadline. The entry fee is 395 euros per project plus 19 percent VAT. Charity submissions receive a 50 percent discount.

Seven categories for PR cases

PRophy27 is structured around seven categories. One award is planned for each category; depending on the entries, the jury may present additional awards within a category, for example separated by Rx and OTC or by patient and HCP communication.

• Classic press relations
• Events
• Medical education
• PR talents
• Social media communication
• Charity
• PR campaigns

The medical education category covers activities aimed at healthcare professionals as well as patients. It includes the subcategories Public & Patient Education, HCP Education and innovative learning formats such as digital, interactive or edutainment approaches.

The PR talents category is aimed at PR professionals in the early stages of their careers, up to three years after completing a traineeship. Applicants will receive a short video task after applying.

Measurement matters for ongoing projects

A project does not need to be completed to qualify for submission. However, a measurement of results at the current stage is required. Participation is only valid once payment has been received; invoicing is handled online by Yupik PR.

The jury is expected to consist of independent industry experts. DPRG will chair the jury, whose members are still to be announced. Further details on categories and submissions are available on the PRophy Award website.