Log inSign up
Pharma-Marketing.comPharma-Marketing.com
  • Industry
  • Digital Health & AI
  • Channels
  • People
  • Agencies
  • Glossary
Log inSign up
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
Pharma-Marketing.com

Copyright 2025 Pharma-Marketing.com.
All rights reserved.

We use AI tools in the creation of certain content.

Pharma Marketing

Data-privacy settings

We use cookies to improve our website and services. They help us understand how visitors use our website. Some cookies are required for the website to function. These are marked as “essential” in the details.

AcceptEssential cookie
NameData-privacy settings
ProviderPharma-Marketing.com
PurposeStores these privacy settings in your browser.
Privacy policyPrivacy policy
Cookiespm_data_privacy
Cookie expiration180 days
Accept
NameGoogle Analytics
ProviderGoogle LLC
PurposeCookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_ga, _gat, _gid
Cookie expiration2 Years
Accept
NameGoogle Ads
ProviderGoogle LLC
PurposeCookies by Google Ads are used for advertising and targeting purpose.
Privacy policyPrivacy policy
Cookies__gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads
Cookie expiration2 Years
Accept
NameFacebook
ProviderFacebook Inc.
PurposeCookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_fbp, fr
Cookie expiration2 Years
Accept
NameMicrosoft Clarity
ProviderMicrosoft Corporation
PurposeCookies by Microsoft Clarity are used for website analytics, heatmaps, and session recordings. They help us understand how visitors interact with our website so we can improve usability and performance.
Privacy policyPrivacy policy
Cookies_clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Cookie expirationUp to 1 Year

Tuesday, February 24, 2026

Merck reshapes business ahead of Keytruda patent expiry

Merck & Co. is reorganizing its operations as it prepares for the expected patent expiry of its top-selling product Keytruda in 2030. The cancer therapy is widely seen as the world’s highest-grossing prescription medicine.

Two new divisions

Under the new setup, Merck will run two main units. One division will focus on oncology. A second division will cover specialty medicines, the broader pharma business, and infectious diseases. The latter includes products such as the HPV vaccine Gardasil, the diabetes drug Januvia, and the lung medicine Winrevair.

Merck plans to appoint Jannie Oosthuizen to lead the oncology division. The company is also bringing in Brian Foard from Sanofi to head the second unit.

High dependence on Keytruda

Keytruda remains a major revenue engine for Merck. For 2025, the company reported more than $30 billion in Keytruda sales, accounting for nearly half of total company revenue.

The reorganization comes after a cautious 2026 outlook issued earlier this month, when Merck warned that revenue and profit could come in below expectations. The company pointed to rising competition from copycat products affecting several older medicines.

Pipeline and deals to support growth

Merck says the new structure is designed to support launches across multiple disease areas while broadening the portfolio. The company highlighted around 80 late-stage Phase 3 studies and more than 20 expected new growth drivers in the coming years.

Merck also expanded its portfolio last year through acquisitions of Cidara Therapeutics and Verona Pharma.

Advertisement

Only a few physicians log in to your website?

Advertisement

A login that sets a new standard for authenticating HCPs and equips your marketing team with everything they need to successfully promote Rx-products. Learn more on DocID.pro


Stay up to date!

Subscribe to our free Pharma-Marketing-Newsletter.


A Partner For Successful Marketing in Pharma & Healthcare

Advertisement

8awake, the specialized agency for pharma and healthcare marketing, supports you with the successful development and execution of winning campaign activities in healthcare.

Leading providers in pharma and healthcare marketing

Sponsored
  • MINTT Digital
  • 8awake
  • MINTT Digital

  • 8awake

    The leading Healthcare & Pharma-Marketing-Agency

Looking for a new partner in pharma and healthcare marketing?

Visit our agency finder