yeswecan!cer and HanseMerkur Launch Major Awareness Campaign for Cancer Prevention in Men with Celebrity Support

“Men, we have a problem!” With this powerful call to action, the organization yeswecan!cer, in partnership with HanseMerkur Health Insurance, is launching a nationwide initiative focused on encouraging young men to prioritize cancer prevention and early detection. The goal: raise awareness, break taboos, and ultimately save lives.

The campaign was officially unveiled at YES!CON, Germany’s largest cancer convention, which brings together patients, experts, and influencers. The initiative is supported by high-profile ambassadors including former national footballer Marcell Jansen, actor Tim Oliver Schultz, TV presenter Alina Merkau, and singer Alvaro Soler. All of them are lending their voices to promote open conversations around health and encourage young men to take action before it’s too late.

The urgency is backed by hard data: a representative study by HanseMerkur reveals that only 22% of men aged 18 to 45 consider themselves at risk of developing cancer – despite the fact that statistically, one in two men will face cancer in their lifetime. Even more concerning: the younger the respondents, the more they underestimate the risk. Yet only a minority are currently using early detection services.

“We want to shake things up and show young men that preventive care is not something to postpone – it can save your life,” says Jan Schiller, Managing Director of yeswecan!, which has been part of the FUNKE Media Group since 2023 and is also the organizer of YES!CON. The campaign will be widely distributed across FUNKE’s print, digital, and social media channels.

The idea and storytelling behind “Men, we have a problem!” were developed by Berlin-based creative agency Sunny Sundays. The full concept, execution, and media rollout are handled by PEIX Health Group, with visuals by Tobias Schult, a Berlin photographer known for his work showcased by Leica Fotografie International.

The campaign is now live across multiple channels and platforms, aiming to normalize cancer prevention and empower men to take control of their health.