Thursday, January 29, 2026

Serviceplan Content Health expands management team: Jonas Gehrling appointed Managing Director

As of January 1, 2026, Jonas Gehrling has joined the management team of Serviceplan Content Health. Together with Managing Director Nadine van Maanen, he now forms the leadership duo of the Berlin-based agency specializing in high-quality healthcare content.

Serviceplan Content Health is part of the integrated House of Communication Berlin and supports clients across the entire healthcare market – including health insurance providers, medical device manufacturers, pharmaceutical companies, and hospitals. By expanding its management team, the agency is responding to the growing demand for high-quality, medically sound healthcare content and further strengthening its leadership structures in light of continued strong business growth.

While Nadine van Maanen remains responsible for client management, finance, and operations, Jonas Gehrling will focus in his new role on expanding new business as well as on the strategic development of digital and AI-driven content offerings.

Gehrling brings many years of experience in building and leading healthcare content units. Most recently, he served as Managing Director of the healthcare content agency Vita Health Media. Prior to that, he held various senior positions within the Wort & Bild publishing group, including Team Lead and Managing Editor, Director Business Intelligence & Sales in the digital innovation unit 720 Health, and Managing Director of the group’s video content agency. In 2021, he was recognized for his work as “kress pro Newcomer of the Year.”

Elke Reibetanz, Board Member of the House of Communication Berlin, comments: “Jonas combines strategic clarity, outstanding content expertise, and deep knowledge of the German healthcare market.” This combination, she says, is essential for consistently driving the successful development of Serviceplan Content Health.

Nadine van Maanen also emphasizes the value of the appointment: “Jonas is an excellent fit for us both professionally and personally. With his understanding of modern healthcare communication, data-driven content, and integrated collaboration, he is a great addition to our team.”

Jonas Gehrling is looking forward to his new role: “Great healthcare content combines an engaging, target-group- and channel-appropriate approach with absolute factual accuracy – because our content has a real impact on people’s health. At Serviceplan Content Health, I have found an environment where creative excellence and content responsibility come together perfectly. Together, we aim to help our clients place their messages effectively and responsibly.”