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Image: Avoxa – Mediengruppe Deutscher Apotheker GmbH

Friday, July 4, 2025

expopharm 2025: New Exhibitors, Innovative Formats, and a Strong Signal for the Future of Pharmacies

Innovation meets community: expopharm 2025 once again positions itself as the key meeting point for the European pharmacy and healthcare market. From September 16 to 18, the trade fair opens its doors in Düsseldorf under the motto “For the Future of Our Pharmacies” – featuring over 500 exhibitors, innovative special zones, and a diverse stage program.

New faces in the exhibition halls: Renowned companies such as BioNTech, Haleon, Uriage, and the Association of Research-Based Pharmaceutical Companies (VFA) will exhibit for the first time. At the same time, established names like PHOENIX, easyApotheke, and Heumann Pharma return – a clear signal of the event's importance.

Innovative special areas set new impulses: This year, the FutureHUB focuses on the electronic patient record (ePA). Attendees will gain practical insights and discover how digital services can enrich everyday pharmacy work. Interactive offerings invite experimentation and discussion.

The PTAhome area will be expanded with the LevelUp format. Pharmaceutical technical assistants (PTAs) can look forward to a mix of product showcases, a practical self-care power program, inspiring keynotes, and networking opportunities. A special highlight: the P²-Celebration – an exclusive evening for PTAs & pharmacy assistants (PKAs).

New in 2025: the PKAbase – a dedicated hub for pharmacy assistants featuring short talks, expert meetups, and community zones. The initiative highlights the crucial role of PKAs in pharmacy teams.

Knowledge that moves the industry forward:
With over 150 speakers and approximately 180 sessions on three stages, the conference program covers everything from ePA and vaccination services to AI in pharmacy and recruiting strategies.

Recognizing innovation – celebrating ideas:
Two awards put the spotlight on future trends: The expopharm Start-up Award powered by Phoenix honors outstanding pharmacy business concepts. The apostart Award, powered by Wort & Bild Verlag, promotes ideas for pharmacies and the healthcare market – and is open to non-industry start-ups for the first time. Both awards include €2,500 in prize money. Applications are open until July 15, 2025.

Recognized at the highest level:
expopharm was recently awarded “Specialist Medium of the Year 2025” by the German Trade Press in the “Best Event” category – a testament to the fair’s innovation and relevance.

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