Log inSign up
Pharma-Marketing.comPharma-Marketing.com
  • Industry
  • Digital Health & AI
  • Channels
  • People
  • Agencies
  • Glossary
Log inSign up
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
Pharma-Marketing.com

Copyright 2025 Pharma-Marketing.com.
All rights reserved.

We use AI tools in the creation of certain content.

Pharma Marketing

Data-privacy settings

We use cookies to improve our website and services. They help us understand how visitors use our website. Some cookies are required for the website to function. These are marked as “essential” in the details.

AcceptEssential cookie
NameData-privacy settings
ProviderPharma-Marketing.com
PurposeStores these privacy settings in your browser.
Privacy policyPrivacy policy
Cookiespm_data_privacy
Cookie expiration180 days
Accept
NameGoogle Analytics
ProviderGoogle LLC
PurposeCookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_ga, _gat, _gid
Cookie expiration2 Years
Accept
NameGoogle Ads
ProviderGoogle LLC
PurposeCookies by Google Ads are used for advertising and targeting purpose.
Privacy policyPrivacy policy
Cookies__gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads
Cookie expiration2 Years
Accept
NameFacebook
ProviderFacebook Inc.
PurposeCookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_fbp, fr
Cookie expiration2 Years
Accept
NameMicrosoft Clarity
ProviderMicrosoft Corporation
PurposeCookies by Microsoft Clarity are used for website analytics, heatmaps, and session recordings. They help us understand how visitors interact with our website so we can improve usability and performance.
Privacy policyPrivacy policy
Cookies_clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Cookie expirationUp to 1 Year

Medical Device Regulation (MDR) - Regulatory basis and significance for the pharmaceutical and healthcare industry

Contents

  1. What is the MDR?
  2. How do risk classes and market access work?
  3. Which evidence and continuing duties matter?
  4. What do EUDAMED and intended purpose mean for marketers?
  5. Conclusion: Keep evidence and claims consistent

What is the MDR?

The Medical Device Regulation (MDR), Regulation (EU) 2017/745, governs medical devices in the European Union. It entered into force in 2017 and has generally applied since 26 May 2021. Certain legacy products have transitional provisions with specific conditions.

The MDR addresses safety and performance, clinical evaluation, technical documentation and post-market surveillance. In-vitro diagnostics generally fall under the separate Regulation (EU) 2017/746 (IVDR). Germany's Medical Device Law Implementation Act supplements the European framework.

How do risk classes and market access work?

Classes I, IIa, IIb and III follow the relevant classification rules and intended purpose. Higher classes generally involve greater Notified Body participation. Certain Class I devices also have particular requirements.

Devices undergo conformity assessment and bear CE marking when the requirements are met. This differs from a medicine's marketing authorization. For medicine-device combinations, the regulatory route depends on the particular configuration and principal mode of action.

Which evidence and continuing duties matter?

Manufacturers need support for the safety and performance they claim. Clinical evaluation and risk management continue through the product lifecycle. Post-market surveillance collects experience and supports responses to risks; it does not mean that risks cannot occur.

Unique Device Identification supports traceability for many products. Documentation, labeling and actual product characteristics need to agree. New promotional claims may require assessment of whether existing evidence supports them.

What do EUDAMED and intended purpose mean for marketers?

The first four EUDAMED modules became mandatory on 28 May 2026: actor registration, UDI/device registration, Notified Bodies and certificates, and market surveillance. Particular duties and transitions follow the applicable requirements. The European Commission's EUDAMED overview explains implementation status.

Promotional statements particularly need to fit intended purpose and demonstrated performance. Article 7 MDR prohibits specified misleading claims. CE marking therefore does not authorize additional uses, unsupported superiority claims or omission of relevant risks.

Conclusion: Keep evidence and claims consistent

The MDR connects market access with continuing product responsibilities. Marketing, sales and Regulatory Affairs should use a consistent version of intended purpose, evidence and product documentation. This helps avoid misleading descriptions of authorization, certification and performance.

Related topics

  • German Medicinal Products Act (AMG)
  • German Medical Devices Act (MPG)

Only a few physicians log in to your website?

Advertisement

A login that sets a new standard for authenticating HCPs and equips your marketing team with everything they need to successfully promote Rx-products. Learn more on DocID.pro


Stay up to date!

Subscribe to our free Pharma-Marketing-Newsletter.


A Partner For Successful Marketing in Pharma & Healthcare

Advertisement

8awake, the specialized agency for pharma and healthcare marketing, supports you with the successful development and execution of winning campaign activities in healthcare.

Leading providers in pharma and healthcare marketing

Sponsored
  • MINTT Digital
  • 8awake
  • MINTT Digital

  • 8awake

    The leading Healthcare & Pharma-Marketing-Agency

Looking for a new partner in pharma and healthcare marketing?

Visit our agency finder