Log inSign up
Pharma-Marketing.comPharma-Marketing.com
  • Industry
  • Digital Health & AI
  • Channels
  • People
  • Agencies
  • Glossary
Log inSign up
  • Terms of Service
  • Privacy Policy
  • Cookie settings
  • Imprint
Pharma-Marketing.com

Copyright 2025 Pharma-Marketing.com.
All rights reserved.

We use AI tools in the creation of certain content.

Pharma Marketing

Data-privacy settings

We use cookies to improve our website and services. They help us understand how visitors use our website. Some cookies are required for the website to function. These are marked as “essential” in the details.

AcceptEssential cookie
NameData-privacy settings
ProviderPharma-Marketing.com
PurposeStores these privacy settings in your browser.
Privacy policyPrivacy policy
Cookiespm_data_privacy
Cookie expiration180 days
Accept
NameGoogle Analytics
ProviderGoogle LLC
PurposeCookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_ga, _gat, _gid
Cookie expiration2 Years
Accept
NameGoogle Ads
ProviderGoogle LLC
PurposeCookies by Google Ads are used for advertising and targeting purpose.
Privacy policyPrivacy policy
Cookies__gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads
Cookie expiration2 Years
Accept
NameFacebook
ProviderFacebook Inc.
PurposeCookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website.
Privacy policyPrivacy policy
Cookies_fbp, fr
Cookie expiration2 Years
Accept
NameMicrosoft Clarity
ProviderMicrosoft Corporation
PurposeCookies by Microsoft Clarity are used for website analytics, heatmaps, and session recordings. They help us understand how visitors interact with our website so we can improve usability and performance.
Privacy policyPrivacy policy
Cookies_clck, _clsk, CLID, ANONCHK, MR, MUID, SM
Cookie expirationUp to 1 Year
Image: Holger Weitzel - www.aufwind-luftbilder.photoshelter.com

Thursday, June 5, 2025

European Commission initiates review of extended producer responsibility under Urban Wastewater Treatment Directive

In line with its newly introduced Water Resilience Strategy, the European Commission has announced a review of the costs and impacts stemming from the extended producer responsibility embedded in the revised Urban Wastewater Treatment Directive (UWWTD) – a regulation particularly relevant for the pharmaceutical and cosmetics sectors.

Pharma Germany has welcomed the decision, calling it a critical first step toward a more balanced and evidence-based policy framework. “Our concerns about the directive have finally been acknowledged by the Commission,” said Jörg Wieczorek, Chairman of Pharma Germany.

The Commission's move follows growing criticism of the initial impact assessment, which Pharma Germany and others have argued is based on flawed data and assumptions. A second study by consulting firm Ramboll has since substantiated these concerns, reinforcing calls for a more rigorous evaluation process.

Earlier this May, the European Parliament had issued a formal request, urging the Commission to reassess the directive in light of conflicting data on the affordability and availability of human medicines. The Parliament's initiative added political weight to the industry's concerns.

Wieczorek emphasized that supply security for essential medicines must be a top priority in the upcoming review. “We expect the new study to confirm the directive’s shortcomings and to initiate a more credible, data-driven reassessment,” he said.

Given the urgency, Pharma Germany is calling on the Commission to act swiftly: “Time is running out to mitigate the serious consequences of the current regulation. The study must be delivered quickly, and the directive must be adjusted accordingly.”

Advertisement

Only a few physicians log in to your website?

Advertisement

A login that sets a new standard for authenticating HCPs and equips your marketing team with everything they need to successfully promote Rx-products. Learn more on DocID.pro


Stay up to date!

Subscribe to our free Pharma-Marketing-Newsletter.


A Partner For Successful Marketing in Pharma & Healthcare

Advertisement

8awake, the specialized agency for pharma and healthcare marketing, supports you with the successful development and execution of winning campaign activities in healthcare.

Leading providers in pharma and healthcare marketing

Sponsored
  • 8awake
  • MINTT Digital
  • 8awake

    The leading Healthcare & Pharma-Marketing-Agency

  • MINTT Digital

Looking for a new partner in pharma and healthcare marketing?

Visit our agency finder