Monday, October 12, 2026

The jury of the Effie Awards Germany 2026 has announced 29 Bronze winners across 18 categories. The strongest category this year is “New New”, with four awarded entries. “Activation” and “Brand Image” each received three Bronze trophies.

For healthcare and pharma marketers, the list is notable because it includes several cases with health or public-interest relevance. These include TLGG Agency's “Dr. Google hat keine Approbation. Wir schon” for the AOK-Bundesverband in Content Marketing and SAINT ELMO'S “Blut spenden tut weniger weh” for the Blood Donation Service of the Bavarian Red Cross in Social Responsibility.

Jung von Matt leads among Bronze winners

Jung von Matt is the most successful agency among the Bronze winners, with three awards. The agency was recognised for campaigns for Bündnis 90/Die Grünen Baden-Württemberg, Eurowings Aviation and the Tampa Bay Buccaneers.

Pony & Blond, EssenceMediacom, Saatchi & Saatchi, SAINT ELMO'S and thjnk each won two Bronze awards. Pony & Blond received two awards for the Milram campaign “Vom Feed ins Kühlregal” in “New New” and “Influencer Marketing”. EssenceMediacom was recognised for work for Subway and Raisin, while Saatchi & Saatchi won for Mondelez Deutschland Services and Rewe Markt.

SAINT ELMO'S received Bronze for “Balls for Balls”, a joint campaign by Borussia Dortmund and FAQ YOU, as well as for the Bavarian Red Cross blood donation service. thjnk won for campaigns for Škoda Auto Deutschland and WDR.

Further Bronze awards

Additional single Bronze awards went to Apollo GG for DB InfraGO, BBDO for E.ON, Charles & Charlotte for Penny Markt, DIE CREW for Bosch Home Comfort Deutschland, Elbdudler for Rügenwalder Mühle, Ogilvy for Bausparkasse Schwäbisch Hall and OMD Germany for ring.

ON THE ROCK, Philipp und Keuntje, Publicis Groupe, Rebmann+Poguntke, Scholz & Friends, Serviceplan, THE WOW, TLGG Agency and Stromnetz Berlin also received one Bronze trophy each. Stromnetz Berlin submitted its PR campaign “Es werde Strom” without an agency partner.

Silver, Gold and Grand Effie to follow

The Silver winners are scheduled to be announced on 22 October, followed by the Gold winners on 5 November. The Effie Congress will take place on 19 November at the Gewandhaus Leipzig, with the Award Gala following at Felsenkeller Leipzig. During the congress, all Gold winners will present their cases and pitch for the Grand Effie 2026.

The congress programme also includes a keynote by Tom Roach, Vice President Brand Strategy at Jellyfish. The event will be hosted by Eva-Maria Schmidt, editor-in-chief of HORIZONT, and Maylin Vural, spokesperson of the GWA Young Board and Unit Lead Strategy at segmenta. Further details are available on the Effie website.