DocID Launches a New Era for HCP Verification and Pharma-Marketing

DocID Launches a New Era for HCP Verification and Pharma-Marketing

With today’s launch of DocID, a new chapter begins in digital communication and marketing within the healthcare sector. This innovative platform provides pharmaceutical and healthcare companies with a fast, simple, and legally compliant way to offer HWG-protected content exclusively to verified medical professionals – now combined for the first time with powerful marketing and analytics functionality.

A Single Login Packed with Powerful Features

DocID is more than just a login. It is the Digital Healthcare ID that provides doctors, pharmacists, and medical assistants with secure and seamless access to HWG-restricted content. The need for individual login systems or complex verification procedures on corporate websites becomes obsolete. Thanks to plugins for WordPress, Drupal, and other systems, DocID is ready to use within minutes.

“Our vision was to create a platform that meets the highest standards of data protection while offering users a smooth and intuitive experience,” explains Stephan Knorr, Founder of DocID. “And we’re proud to bring exactly that to market today with DocID.“

HWG-Compliant, Secure and Free: The Standard Login

The free DocID Standard Login offers companies a fast and effective way to secure content behind an HWG-compliant access gate – with no technical overhead or licensing fees. Even the entry-level version includes features often only available with premium offerings: personalized user targeting by language, profession, or country of origin, exclusive access for employees, and GDPR-compliant data collection secured to the highest standards.

End-to-End Analytics and Campaign Management, Tailored for Pharma Marketers

Beyond the Standard Login, DocID offers more optional features to license:

  • DocID Analytics Module: Delivers in-depth insights into website usage, traffic sources, user demographics, and behavior. With cookie-less tracking and an integrated data intelligence platform, marketing teams gain a full 360° view of their audience – enabling data-driven marketing decisions.
  • DocID Campaign Module: Automates pharma marketing and provides a full campaign management toolkit. Companies can centrally manage campaigns, create smart campaign links, promote events, gather marketing consents, and many more things – all without the need for additional tools or development work.

“DocID is not just a technical tool” the team continues. “It’s a pharma marketing platform specifically tailored to the needs of healthcare and pharmaceutical companies. We unify user verification, marketing automation, and data intelligence under one roof.“

Quick setup and easy integration

DocID is available now. Interested companies can register at docid.de/industry and get started immediately with the free Standard Login. Additional features like the Analytics and Campaign Modules can be added on a modular basis by contacting the business support for a license.

About DocID

DocID is a marketing platform developed by 8awake that provides healthcare professionals with fast access to HWG-restricted content, while equipping pharmaceutical companies with powerful tools for marketing and analytics. Developed and operated in Germany, DocID meets the highest standards for data protection and legal compliance under the HWG and GDPR. For more information, refer to the official press release.