Wednesday, August 20, 2025

ARI Study 2025: How digital media usage transforms the way physicians access information

The ARI Study 2025, conducted by the leading physician networks coliquio, DocCheck, and esanum, delivers fresh insights into the information habits of doctors in Germany. More than 1,300 participants across twelve specialties highlight a clear trend: Digital media and AI-powered tools have become integral to physicians’ professional routines.

Digital channels on the rise

Already today, 62% of professional information consumption relies on digital sources – and the share is growing. Respondents expect this to rise to 72% within the next three years. Younger physicians in particular depend heavily on digital tools, with online training courses and physician communities ranking among their favorites.

Diversity of digital information sources

The top digital channels include online training (81%), physician communities (67%), email newsletters (64%), and online congresses (52%). At the same time, print still plays a role: traditional medical journals remain widely used (86%), though their relevance is slowly declining.

AI-powered chatbots: The rising star

One of the study’s most striking results is the rapid adoption of AI tools. Already one in four physicians uses AI-driven chatbots to research or support clinical decisions. Among doctors under 40, AI tools are now in the Top 5 of the most frequently used sources.

Content formats in transition: Short, visual, digital

The study also shows clear preferences in content formats. Short texts, infographics, and visual learning modules are particularly popular. For practical topics, 74% prefer concise content, while scientific content is most often consumed via training courses or summaries.

Analogue media still matter

Despite the digital dominance, personal exchange with colleagues remains one of the most important sources of information (78%). Print journals and in-person congresses also continue to play a role, though their use is trending downward.

Conclusion: Strategies for a digital physician community

The ARI Study findings send a clear message: those who want to engage physicians successfully must place digital channels, flexible formats, and AI-powered tools at the core of their strategies. Physician networks will remain vital, as they bring together expertise, education, and professional exchange in one place.