“HE” is now seen: How a campaign breaks the taboo of sexualized violence against men and encourages those affected

Sexualized violence against men is real – but still largely invisible. Millions of men are affected, yet shame, outdated gender roles, and lack of public awareness prevent many from speaking out or seeking help.

The psychological counseling center “Ruf und Rat” of the Diocese of Rottenburg-Stuttgart has launched a unique campaign that brings this issue into focus: “ER” – a striking visual idea that highlights the male pronoun within terms associated with violence.

Words like “Täter”, “Opfer” or “Vergewaltiger” draw visual attention to the embedded “ER” (in German “HE”), shifting public perception: Men can be victims too – and they deserve to be seen.

By confronting societal taboos that deny men a victim role, the campaign sparks awareness and reflection. Posters, billboards, and social media assets direct audiences to a dedicated website offering support and counseling.

The response has been significant: The campaign has reached survivors, family members, and the general public – opening up conversations on shame, masculinity, and violence. It makes the invisible visible – and gives a voice to those affected.