Monday, September 29, 2025

On Oral Health Day: Beurer introduces sustainable sonic toothbrushes SC 30 & SC 50 with major TV campaign

On September 25, Oral Health Day, the importance of oral care takes center stage. Right on time, Beurer launches two new electric sonic toothbrushes: the SC 30 for beginners and the SC 50 as premium model. Both combine cutting-edge technology, sustainability, and stylish design – accompanied by a major TV campaign in fall 2025.

Unlike traditional rotating brushes, sonic toothbrushes feature elongated brush heads. With up to 80,000 vibrations per minute, they ensure a gentle yet thorough cleaning – even in hard-to-reach areas. An integrated 2-minute timer and 30-second quadrant timer support optimal oral hygiene.

Beurer emphasizes eco-friendly materials: both brush heads and housings are largely made from recycled resources. Even the bristles are produced from renewable raw materials.

SC 30 – the entry-level model

The SC 30 is designed for those switching from a manual toothbrush to an electric one. Key features include four cleaning modes, a 15-day battery, LED charge indicator, and indicator bristles that show when it’s time to replace the head.

SC 50 – premium performance with style

The SC 50 offers even more comfort: an intelligent LCD display, five cleaning programs, a pressure sensor to protect teeth and gums, and a powerful battery lasting up to 22 days. It also impresses with a trendy color palette ranging from Midnight Ink to Splashy Lemon.

Brush heads and compatibility

To meet different needs, Beurer offers four types of brush heads, which should be replaced every three months. They are compatible with both SC 30 and SC 50, as well as Philips Sonicare toothbrushes (except One & Kids).

Alongside the product launch, Beurer will roll out a TV campaign in fall 2025, highlighting the new sonic toothbrushes and raising awareness of modern oral care.