Wednesday, August 5, 2026

bella becomes back-of-shirt sponsor for Union women

1. FC Union Berlin and TZMO Deutschland GmbH are expanding their partnership. bella, the women’s hygiene brand in the TZMO portfolio, will become back-of-shirt sponsor of the club’s professional women’s team.

The bella logo is set to appear on the back of the Union women’s shirts for the first time during a friendly match against Turbine Potsdam. The agreement builds on the existing cooperation between TZMO and the Berlin-based club.

Sponsorship with an educational focus

The partnership has not been limited to brand visibility. In the previous season, TZMO and Union Berlin addressed topics related to the female cycle in training and sport. The initiative brought attention to issues that are still often treated as sensitive in athletic environments.

TZMO Deutschland links the sponsorship to support for women, equality and the further development of women’s football. Union Berlin views the expanded cooperation as part of its ambition to strengthen the professional women’s game.

bella expands visibility in women’s health context

bella develops hygiene products for women and girls. Its range includes sanitary pads, panty liners, tampons and intimate care products. According to the company, the brand is present in 80 markets worldwide.

The wider portfolio also includes incontinence products and other hygiene and care products for families. Through the sponsorship, TZMO is using the growing visibility of women’s football to connect the brand with topics such as women’s health, body awareness and participation.