Gen Z Trusts AI for Health Decisions
The new Better Health Report 2025 from Simon-Kucher and AESGP reveals a digital shift in prevention: AI is becoming a trusted tool in self-care – especially for Gen Z.
Image: Simon-Kucher & Partners 2025
Medical Practice Campaign: “Settle Down!” Inspires Future Doctors
With “Settle Down!”, KBV and the regional associations aim to inspire medical students and young doctors to open their own practice – both online and on campus.
BPI launches Radiopharmaceuticals Working Group
BPI has launched the Radiopharmaceuticals Working Group to foster exchange on regulatory, scientific, and healthcare policy challenges in this innovative drug class.
Publicis Health Acquires p-value Group
Publicis Health strengthens its medical communications capabilities across the full product lifecycle by acquiring p-value Group.
EVERSANA Launches AI Agency on Google Cloud
EVERSANA launches an AI-based full-service pharma marketing agency—up to 80% automated and powered by Google Cloud technology.
New HPV Campaign Targets Boys and Young Men
With the new “#OwnIt” campaign, DAK-Gesundheit and the Cancer Association of Baden-Württemberg put boys at the center of HPV prevention – digital, direct, and effective.
Strong Commitment to Cancer Care: Cancer Aid Releases Report
In 2024, German Cancer Aid launched 164 new cancer-fighting projects funded by €181 million in donations – including research, new care models, and patient support.
Pharmacy Day 2026: Save the Date!
On March 25, 2026, the Thuringian Chamber of Pharmacists invites students to the Pharmacy Day in Jena. Under the motto “Your Prescription for Life”, participants will gain exciting insights into the pharmacy profession.
Sigrun Kaiser Hands Over Leadership at Blue Ocean
Sigrun Kaiser will step down as CEO of Blue Ocean Entertainment AG in early 2026. Katrin Krauss and Max Müller will take over as managing directors.
Digital Support for Breast Cancer: PINK! Coach & Novartis
PINK! Coach and Novartis are working together to support breast cancer patients holistically through a digital health app – from diagnosis to follow-up care.