Thursday, November 5, 2026

BCN is expanding its healthcare marketing structure and has appointed Arne Sill as Business Director Commercial Healthcare. He has been leading the new Commercial Healthcare business unit since the beginning of November 2026.

The unit brings together commercial marketing for BCN’s health portfolio, cooperation with publishers and campaign development for healthcare industry clients. For pharma and healthcare marketers, BCN is creating a dedicated point of contact for cross-media offers, digital formats and publisher-led communication solutions.

Move from Media Impact

Sill joins from Media Impact, where he had worked since 2021 as Senior Sales Manager in the Healthcare business unit. In that role, he was involved in expanding Bild’s health activities, including Bild Gesundheit and the Bild health summits. Earlier, he was responsible for the pharmaceutical business at Bauer Advertising as Key Account Manager.

At BCN, his remit includes developing cross-media and digital offerings, opening up new business areas and creating new products and formats. These may include event formats developed together with publishers.

Healthcare marketing across the joint venture

BCN is the joint marketing organization of Hubert Burda Media, Funke Mediengruppe and Mediengruppe Klambt. With the new healthcare unit, the company aims to connect sales, publisher management and concept development more closely.

BCN Managing Director Susanne Müller describes Sill as a healthcare expert who understands clients, agencies and publishers. The appointment is relevant for the market as media groups increasingly package health inventory through combined digital, print, event and content offerings.