Wednesday, October 29, 2025

WEFRA LIFE appoints Adrian Haack to the Management Board – Focus on international growth, innovation, and generational change

The WEFRA LIFE Group has announced that Adrian Haack will join the management board effective October 1, 2025. Together with Matthias Haack and Niklas Kurz, he will serve as a Managing Partner, steering the owner-managed agency group into its next chapter. This marks a significant milestone in WEFRA LIFE’s strategic evolution and generational transition.

Since early 2024, Adrian Haack has been leading the group’s international activities as Director International Markets, bringing extensive experience in global communications and the Digital Health industry. Under his leadership, new markets and partnerships have been developed, including the acquisition of French healthcare media agency Conseil Média Santé (CMS) and the expansion of media expertise into other European markets.

This move reinforces WEFRA LIFE’s consistent internationalization strategy, offering clients a seamless, global service portfolio. In fiscal year 2024, the group achieved a 12.2% increase in fee revenue to approximately 21 million euros, generated by around 200 employees across five operating units.

With Adrian Haack joining the management board, WEFRA LIFE strengthens its forward-looking leadership structure, characterized by partnership, transparency, and shared responsibility. “I’m very pleased to have my cousin Adrian by our side as Managing Partner. Together, we will shape the future of WEFRA LIFE and continue driving our AI transformation,” emphasizes Niklas Kurz, Managing Partner of WEFRA LIFE.

The new leadership trio aims to enhance collaboration across business units, increase agility, and foster innovation. A key focus will be the AI-first strategy, which positions WEFRA LIFE as a technological leader in healthcare communication. The agency already uses AI-driven insights and automated content workflows to deliver faster, data-based, and more effective campaign solutions.

With this strategic move, WEFRA LIFE further solidifies its role as a pioneer of digital transformation in the healthcare market – both nationally and internationally.