ABDi Farma launches the initiative “Mental strength begins quietly” with Borussia Dortmund to raise awareness for mental health

Generics help millions of people every day – but true mental strength requires more than medicine. That is why ABDi Farma, together with pharmacies and Borussia Dortmund, is committed to mental health that listens, moves, and connects.

With the awareness campaign “Mental strength begins quietly”, ABDi Farma aims to help bring mental well-being more into focus. Mental health means more than simply not having an illness: it includes trust in one’s own abilities, the strength to overcome crises, and the knowledge that support is always available when things become overwhelming.

For many, this state may seem difficult to achieve. Yet mental strength can be fostered in everyone – through information, exchange, and the willingness to accept help. This is where the initiative comes in: it raises awareness, provides practical guidance, and brings people together.

The partnership with Borussia Dortmund gives ABDi Farma a strong platform to carry the message to a wider audience. Together with pharmacies, a low-threshold access to education, resources, and useful materials is created – for patients, customers, and healthcare professionals alike.

“Mental strength begins quietly – but together we can speak up loudly for mental health,” emphasizes ABDi Farma, making it clear that this is a long-term commitment.