Tuesday, October 28, 2025

ABDA campaign line “For You” now visible across Germany – over 72 million public contacts

Right now, no one can miss the “For You” campaign line. Since its launch at the German Pharmacists’ Day 2025 in Düsseldorf (September 16–18, 2025), the cross-media initiative by ABDA – the Federal Union of German Associations of Pharmacists – has been visible nationwide on more than 1,000 high-impact public spaces. The goal: to generate over 72 million contacts and make the essential role of pharmacies in everyday life more visible than ever.

The emotional visuals featuring Nikola, Pauline, and Jonas reach people exactly where they are – at train stations, bus stops, and in city centers. City-light posters are displayed in 63 cities across the ICE network. In addition, large-format and mega-light-select billboards have been placed at high-traffic locations, including train stations in Hamburg, Hanover, Munich, and Berlin. The Berlin Central Station, with around 330,000 travelers and visitors daily, is one of the campaign’s key hotspots.

Online, the campaign continues without pause. Its messages are continuously distributed through targeted digital advertising spaces and ABDA’s social media channels. In this way, the “For You” campaign line connects classic outdoor advertising with a strong digital presence – achieving maximum reach and engagement.

The initiative is part of the overarching campaign “Safeguarding Health. The Pharmacy.”, through which ABDA highlights the indispensable contribution of pharmacies to healthcare in Germany.