Monday, September 29, 2025

Invoca introduces new AI solution: Agencies and marketing teams can now directly link TV and video campaigns to revenue

Invoca, a leader in revenue execution platforms, has announced a new AI-powered solution for agencies and marketing teams that makes it possible to measure the direct impact of CTV, linear TV, and online video campaigns on leads, appointments, sales, and revenue.

Until now, advertisers have struggled to prove the real revenue contribution of TV and video campaigns – especially in industries such as automotive, healthcare, home services, and financial services, where purchase decisions are often finalized after personal consultations.

With Invoca’s new solution, agencies can now track the entire buyer journey: from a TV spot or video ad to digital clicks and website visits, all the way to the decisive phone call. The AI captures intent, interaction, and outcome, allowing advertisers to optimize return on ad spend (ROAS) across every channel.

“With Invoca, CMOs can understand the revenue impact of media investments across all major channels,” said Gregg Johnson, CEO of Invoca. “CTV, TV, and video are now as measurable as paid search.”

Background: More viewing, more ad pressure

Video consumption in the U.S. is booming: consumers now spend 5 hours per day watching digital video and 3 hours watching traditional TV. In 2025, TV and video advertising will exceed $124 billion—over 20% of all media spend. This surge puts additional pressure on marketers to prove campaign success.

How Invoca’s new solution works

• AI Conversion Attribution: Links TV and video ad views to leads, calls, and revenue.
• Real-Time Data Integrations: Connects with platforms like Google Display & Video 360, StackAdapt, and tvScientific.
• Cross-Channel Influence Tracking: Measures how TV and video ads boost conversions across other channels.
• Performance-Driven Optimizations: Enables advertisers to adjust campaigns in real time based on what drives results.

Partners like StackAdapt and tvScientific confirm the value: marketers gain transparency, optimize with confidence, and can now connect ROAS directly to business outcomes.

Invoca is showcasing this new solution today at its sold-out Chicago Revenue Leadership Summit.